Online Marketing Specialist
at IPCOM in Merelbeke

IPCOM IPCOM NV, headquartered in Merelbeke, is the European market leader in insulation solutions, serving a wide range of industries e.g. automotive, shipbuilding, construction, etc. IPCOM’s customers are installers, international contractors, wholesalers and OEM’s. IPCOM has 5 areas of expertise: thermal, high temperature, passive fire protection, noise control and building insulation. IPCOM employs 700 people and delivers its solutions through a network of 50 outlets across 10 countries in Europe.



  • You plan, execute and optimize all online marketing tools & campaigns
  • You increase online visibility, traffic, lead generation and conversion rates
  • You develop, implement and manage our marketing automation programme (with the help of our preferred suppliers)
  • You advise and support our local organizations to ensure effective online marketing
  • You contribute to various cross-organizational projects
  • You monitor and evaluate the effect and ROI of all online marketing activities
  • You investigate and share new trends and digital technologies to keep the group at the cutting edge of digital marketing
  • You closely work together with the Group Marketing Manager and the central marketing team


  • A true digital native with a relevant bachelor or master degree
  • Minimal 3-5 years of work experience in an online environment
  • Teamplayer but also able to work autonomously
  • Excellent verbal and written communication skills (Dutch, English)
  • Knowledge of French and/or German is a plus
  • Familiar with current online marketing trends, strategy and best practices
  • A profound knowledge of marketing automation, inbound marketing, SEO, Google AdWords, Google Analytics, Google Tag Manager, social media marketing, content strategy, e-mail marketing, conversion optimization, creative campaigning, site architecture, e-commerce,…
  • Experience with marketing automation tools is an asset
  • Excellent planning skills with the ability to set the right priorities and meet deadlines
  • Hands-on and result driven, with a strong ‘get things done’ mentality
  • Willing to travel on an occasional basis (approx. 10-20%)


  • A motivating and challenging role in a successful and ambitious group
  • A stimulating international environment that values collaboration
  • An open, transparent, friendly and down to earth culture
    • Autonomy and room for growth and personal development


  • Send your application by email.

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Het dichtstbijzijnde treinstation Merelbeke ligt op 1,76 km van IPCOM  

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