Product Marketing Designer

The Role

We're looking for a Product Marketing Designer who can own the visual and strategic marketing layer across two complementary brands: Delta, our standalone investment tracking app, and eToro Club, eToro's premium membership programme. This is a dual-threat role: you're as comfortable crafting a brand narrative and messaging framework as you are opening Figma to design a website hero section, an email sequence, or a set of paid ad creatives.

You'll work closely with a product designer, growth and marketing leads, and a copywriter.

Owning the marketing execution track end-to-end across both products.

What You'll Own

Brand Positioning & Messaging - Delta and eToro Club

• Define and document brand positioning, value propositions, and messaging frameworks for both Delta and eToro Club covering new features, subscription tiers, and campaigns.
• Lead campaign narrative for Delta PRO and eToro Club's subscriptions.
• Write and maintain tone-of-voice guidelines that work across both brand contexts. Ensuring Delta and Club feel distinct yet coherent within the eToro ecosystem.

Marketing Visuals - Across Both Brands

• Design high-quality marketing assets across all channels for both Delta and eToro Club: website hero sections, landing pages, performance marketing creatives (social, display, video), email templates, push notification visuals, and in-app upsell moments.
• Own the App Store visual presence for Delta. Screenshots, feature graphics, and store listing creative. In collaboration with the ASO workstream.
• Produce "taste" concepts and campaign mockups to pitch new marketing directions to stakeholders across both products.

Campaign & Growth Support

• Partner with growth leads on Delta PRO upsell campaigns and eToro Club subscriber acquisition and lifecycle communications: welcome flows, tier upgrade nudges, trial-expiry sequences.
• Support product and feature launches across both brands with a full creative suite: visuals, CRM touchpoints, and social assets.

Brand System & Consistency

• Maintain and evolve the Delta visual identity system, ensuring consistency across: product, marketing, and external communications.
• Support the eToro Club visual identity, ensuring the Club brand feels premium and ownable while remaining coherent with eToro's broader brand.
• Coordinate with product design to keep marketing and product visual languages aligned across both products.
• Coordinate digital activation campaigns with our partners (including top tier Football clubs!).

When applying be sure to reference Creativeskills.be in the subject or body of your email.

Are you the new Product Marketing Designer at Delta by eToro?

  https://apply.workable.com

  When applying be sure to reference Creativeskills.be in the subject or body of your email.

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