The Role
We're looking for a Product Marketing Designer who can own the visual and strategic marketing layer across two complementary brands: Delta, our standalone investment tracking app, and eToro Club, eToro's premium membership programme. This is a dual-threat role: you're as comfortable crafting a brand narrative and messaging framework as you are opening Figma to design a website hero section, an email sequence, or a set of paid ad creatives.
You'll work closely with a product designer, growth and marketing leads, and a copywriter.
Owning the marketing execution track end-to-end across both products.
What You'll Own
Brand Positioning & Messaging - Delta and eToro Club
- Define and document brand positioning, value propositions, and messaging frameworks for both Delta and eToro Club covering new features, subscription tiers, and campaigns.
- Lead campaign narrative for Delta PRO and eToro Club's subscriptions.
- Write and maintain tone-of-voice guidelines that work across both brand contexts. Ensuring Delta and Club feel distinct yet coherent within the eToro ecosystem.
Marketing Visuals - Across Both Brands
- Design high-quality marketing assets across all channels for both Delta and eToro Club: website hero sections, landing pages, performance marketing creatives (social, display, video), email templates, push notification visuals, and in-app upsell moments.
- Own the App Store visual presence for Delta. Screenshots, feature graphics, and store listing creative. In collaboration with the ASO workstream.
- Produce "taste" concepts and campaign mockups to pitch new marketing directions to stakeholders across both products.
Campaign & Growth Support
- Partner with growth leads on Delta PRO upsell campaigns and eToro Club subscriber acquisition and lifecycle communications: welcome flows, tier upgrade nudges, trial-expiry sequences.
- Support product and feature launches across both brands with a full creative suite: visuals, CRM touchpoints, and social assets.
Brand System & Consistency
- Maintain and evolve the Delta visual identity system, ensuring consistency across: product, marketing, and external communications.
- Support the eToro Club visual identity, ensuring the Club brand feels premium and ownable while remaining coherent with eToro's broader brand.
- Coordinate with product design to keep marketing and product visual languages aligned across both products.
- Coordinate digital activation campaigns with our partners (including top tier Football clubs!).
When applying be sure to reference Creativeskills.be in the subject or body of your email.
