Creative Director
at Vans in Stabio

Vans is a state of mind. Thinking differently. Embracing creative self-expression. Authenticity and progression. Choosing your own line on your board and in your life. Vans holds over 50 years of youth culture connectivity and continues to advance its roots in action sports while recognizing the global “Off the Wall” connection between the brand and art, action sports, music and street culture enthusiasts.

  • Stabio
  • Werkplek: kantoorjob
  • Ervaringsniveau: senior

“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren

For over 50 years Vans has been about the people that have made the brand “Off The Wall”. The people that chose this simple canvas shoe and adopted it to express themselves creatively.  At the end of the day it’s not only about the product, it’s what those products mean that make the difference – what they mean to those of us who design, manufacture, and market them, and what they mean to you, our Vans family, who affix our personality to your own.

Creative Director Vans EMEA: Become the Newest Member of the Vans Family

Our mission is to empower youth-culture and creative self-expression through action sports, music, and street culture. As regional Creative Director at Vans EMEA, you will uphold the Global Creative Vision, the creative lens through which we execute our marketing strategy, by delivering globally aligned and locally relevant creative assets across all consumer touch points through their journey from awareness to conversion.

You will oversee all creative functions, such as the Art Department, Store Design and Environmental Design, assuring their creative ideas are on strategy.

In this position, you will cultivate the marketing strategy, assuring it gets honed into a sharp creative brief. Your imagination will steer concepts into strategy, making sure all iterations of campaigns are reinforcing strategic messages.

To deliver high quality performance, intimate working knowledge of the brand and market is expected. On a regular basis, you will collaborate with your counterparts in Product & Merchandising to make sure creative delivers on needs for retail, .com and wholesale.

It is essential that you contribute your expertise in electing photographers and creative partners for projects when creating regional content, laddering up to the global strategy and GTM.

You will support the Brand Marketing team in creatively bringing to live Global Brand Platforms and Brand Campaign in line with the global strategy and guidelines.

How You Will Make a Difference

  • Maintains a strong partnership between the EMEA and the Global Creative Department through a culture of sharing and frequent touch points.
  • Develops strong partnerships with key stakeholders in marketing, retail and sales. Owns multiple categories and oversees ongoing, multi season campaigns, understanding their relationship to the overall global marketing strategy.
  • Delivers globally aligned and regionally relevant assets to support the EMEA distribution matrix and GTM calendar.
  • Works with Integrated team to align creative concepts and executions of all creative output for the Art Department, Environmental Design and Store Design.
  • Approves photographers, locations, styling, and edits from photoshoots. Partners with marketing counterpart, reviewing the creative brief to assure alignment Aligns concepts with strategy and helps set up presentations to marketing.
  • Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.
  • You hire, develop and support a team that reflects our global consumer population. Remains current on industry trends and technology.

Skills for Success

  • Years of Related Professional Experience: 10+ years.
  • A minimum of an Associates (2 year) degree in advertising, communication design, or visual arts. A Bachelor (4 year) degree is preferred
  • 8+ years design experience in an agency setting or design department is required
  • If no degree is possessed, then 8–10 years related experience in agency setting or design department is required
  • 4-6 years of supervisory experience required
  • Exceptional working knowledge of Adobe Creative Suite
  • Deep knowledge of graphic design and typography
  • Fluency in current advertising, design, and fashion trends expected
  • Ability to steer and motivate a culturally diverse team
  • Strong communicator, able to inspire and influence

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