Design is a subjective, creative discipline, and feedback is often unpredictable. These are facts of life for any designer. To improve our workflow, we wanted to find a better way to define the best design for each project — making room for both creativity and feedback. With our exploration process, we’ve found a solid middle ground. At November Five, we have a heart for organisation and always strive to improve our methodology for a better and more effective way-of-working. When it comes to design, we need to find a balance between the freedom to explore our ideas, and capturing the right client feedback, without impacting our deadlines and planning.