Let’s introduce ourselves properly, our claim to the market is “building the agency of the future”. This is not an arrogant proposition. It’s a goal. Something to strive for. It’s a mission we believe every agency should embrace, because we all know the advertising of tomorrow will be different from the advertising of the last decade. And yes, technology plays an undeniable role in this revolution. Our vision of “the agency of the future” is about collaboration and integration. We don’t believe in divisions between media-buying and creative work. They need to work together, way more than they are typically doing today. It’s also about aligning image building marketing with performance campaigns. It’s about striving for effectiveness instead of mere efficiency.