Marketing Executive
at Limecraft in the heart of Gent

At Limecraft, we build a next-generation collaboration and workflow platform to help creative video teams produce top-notch content. From feature film to advertising, content creators and post-production facilities benefit from our cloud-based workflow solution that seamlessly integrates with their existing tools, built specifically for media production. We are proud to count BBC, Warner Bros, Arrow Media, RTBF, Hotel Hungaria, deMENSEN, and France Télévisions among our users. We pride ourselves on a no-nonsense approach, agility, transparency, and customer-centric approach. It is also what we look for in potential new hires.

  • Gent
  • Werkplek: flexibel
  • Ervaringsniveau: medior

Limecraft is on a mission to become the largest backbone for professional production of audiovisual content. We’ve consistently grown over 10% per month during the last 24 months. To maintain this pace, we are hiring an experienced marketing professional.

Limecraft is a B2B SaaS company in the media and entertainment space. We help our customers managing their digital production workflow. From the everyday to the extraordinary, we help them bridge the physical and the digital world, enabling them to maximise creativity and to create more content faster. To that purpose, we excel at using hightech, cloud technologies and Artificial Intelligence (AI) to the benefit of our customers, precisely because our marketing hides these technical complexities.

If you know how to position a B2B SaaS offering to an audience of non tech-savvy professionals and have a thorough knowledge of modern digital marketing channels, please reach out. More specifically, you should have a solid belief in Account Based Marketing strategies. It is not your intention to hand over a bunch of sales qualified leads and start all over again. You want to stay deeply involved in ongoing conversations with strategic customers, to continuously better understand their requirements and to make sure they can excel.

Your responsibilities include

  • You’ll work in close collaboration with the R&D, sales and customer success teams, and you’ll have a team of content creators at your disposition
  • Discuss the go-to-market strategy with all involved parties
  • Execute inbound and email marketing strategies to achieve different results throughout the customer journey: identify leads, conversion, retention and win-back
  • Oversee the implementation of best practice lead generation processes and technologies, including thought leadership, search engine optimisation (SEO) and the use of social media
  • Identify key strategic audiences, and create appropriate direct email campaigns
  • Drive performance through a results-driven experimental approach, in existing channels and by experimenting with new channels.

What we expect from you

  • An experienced marketing professional, with minimum 3 years of experience in the context of B2B and SaaS
  • A digital native with a passion for media and entertainment
  • Analytical mindset to continuously evaluate and adjust the performance of the sales funnel, campaign results and channel effectiveness
  • You have ink on your fingers, and you go the extra mile that suits the start-up mentality
  • A natural born communicator, fluent in English

In return, we are offering a front row seat in one of the most promising scale-ups in the media space. You’ll be joining a top team, equally ambitious and only satisfied with the best. Interested? Please drop us a note and we’ll get in touch.

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