Head of Marketing
at Conversation Starter in Antwerpen

At Conversation Starter our mission is to accelerate progress by connecting people. We strive to accomplish our mission by enabling organisations such as the European Space Agency, Google, EY and VOKA to host online networking events for people such as entrepreneurs, researchers, managers and pretty much any kind of go-getter.

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  • Antwerpen
  • Werkplek: flexibel
  • Ervaringsniveau: medior

People love using Conversation Starter and sales are growing exponentially. However, we won't stop until the whole world has heard about us. That's why we need a head of marketing!

Your goal

As head of marketing, you will define and execute our marketing strategy. Your goal is to make potential customers fall in love with Conversation Starter. Yes, that sounds cheesy - but let us explain. You will for example host free online networking events so people can experience how Conversation Starter works (fall in love!) and get inspired to host their own. Continually organising these events requires deep creativity and marketing skills: every potential customer (they are diverse!) should at one point participate.

Additionally, you will:

  • Use online marketing to keep Conversation Starter top-of-mind
  • Provide the sales team with content to support outbound campaigns
  • Hunt for PR opportunities to make Conversation Starter appear in blogs, podcasts, etc.
  • Co-create the event marketing strategy of some of our customers

Your skills

  • Organising online networking events
    • Concept creation: for who can we organise what kind of event?
    • Defining and executing marketing strategies to get people to participate
    • Reaching out to thought leaders and getting them to participate
    • Reaching out to and negotiating with partners
    • Project management: keeping track of partnerships, marketing initiatives, participants, etc.
  • Online marketing to keep Conversation Starter top-of-mind
    • Coming up with social media content ideas and executing them (bonus: creating the visuals)
    • Gathering content for and writing the monthly event discovery newsletter
    • Social media advertising (together with a consultant)
    • Retargetting advertising (together with a consultant)
  • Content creation for the sales team
    • Interviewing customers and users, discovering great stories!
    • Writing case studies and website content
  • Marketing of customer events
    • Creating documents and videos about event marketing best practices
    • Assisting high-profile customers with their marketing strategy

About you

  • A people person: this role requires a lot of empathy and talking
  • Creative: you can start with a goal in mind and figure out 10 different ways to accomplish it
  • 3+ years of experience in defining and executing marketing strategy (bonus: in software and/or B2B context)
  • Able to recognise good design
  • Passionate about our mission and product
  • Fluent in Dutch and English (bonus: French or German)
  • Self-motivated, confident to make decisions and happy to work on your own initiative

Our offer

  • The opportunity to join a tech startup as it grows into a global company
  • Competitive salary
  • Flexible hours
  • Great coffee and delicious team lunches
  • A great office in Antwerp, close to the train station
  • Full-time position

When applying be sure to reference Creativeskills.be in the subject or body of your email.

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