Digital Campaign Manager
at Vlerick Business School in the heart of Gent, Brussel or Leuven

Vlerick Business School Vlerick Business School is a leading, international business school with campuses in Brussels, Ghent, and Leuven.

  • Since 1953
  • Number of employees 180
  • Industry Onderwijs

Every year Vlerick Business School welcomes about 4000 executives & managers in our executive education management programmes (Open programmes, Full-time MBA, Executive MBA, Customised programmes). To reinforce our marketing team Executive Programmes, we are looking for an enthusiastic, passionate, proactive

Digital campaign manager

As digital campaign manager you are responsible for defining & implementing the overall online marketing strategy for our +50 Executive Education programmes, in close cooperation with our online marketeer and with your internal customers. Based upon your senior expertise in online marketing, marketing automation and lead nurturing, you’ll fuel qualitative lead generation & conversion. You accelerate our online marketing performance improvement and ensure reaching business objectives.

 What can you expect?  

  • You develop the online marketing strategy for our Executive programmes. You translate it into impactful inbound campaigns (SEA campaigns, SEO, Social Advertising on Facebook and LinkedIn).
  • You develop a well-thought and structured lead nurturing approach (Hubspot) to maximise qualitative lead generation and conversion.
  • You initiate & lead innovative online initiatives and keep on looking for new channels.
  • You manage the online marketing budget for all Executive programmes.
  • You evaluate and report the results of our online activities, maximise its return on investment and continuously optimise our approach.
  • You advise our (group) product managers with regards to online marketing, are able to forge consensus on the way forward and make sure to have their buy-in.
  • You follow up on the latest trends in online marketing and marketing automation, and benchmark our approach.
  • You leverage your senior online marketing & marketing automation expertise by sharing it with colleagues across the organisation with the objective to accelerate the entire organisation’s online marketing performance.
  • You take the lead in strategic, schoolwide projects as you grow. 

What do we expect from you?

  • You’re a creative senior digital expert and have a passion for online marketing and lead nurturing & conversion.
  • You have excellent written and verbal communication skills in English. Dutch is an asset.
  • You have a master's degree or equivalent experience.
  • You have commercial flair and are results-driven.
  • You have relevant senior online marketing experience.
  • You have knowledge of HTML, CSS, Photoshop.
  • You have an in-depth understanding of Google Analytics (regular expressions, attribution, …), Google Data Studio, Google Tag manager, Google Search console and familiar with A/B testing.
  • Experience with marketing automation software like Hubspot or ClickDimensions is an important asset.
  • Experience with Microsoft Dynamics is an asset.
  • You are a team player who is able to work autonomously. You are eager to join forces with online marketing colleagues from other business units and share knowledge and ideas.
  • You have a proactive, flexible and entrepreneurial attitude. 

Working at Vlerick is

  • Having a challenging, varied job in an international, dynamic and professional environment
  • Having a competitive salary, learning and growth opportunities
  • Being located at our Ghent campus (city centre) or Brussels campus (5 min from Brussels North Station)

Are you interested?

If you think you meet these criteria, please apply with your CV and motivation letter on April 21st at the latest. We look forward to hearing from you! Happy to give you more information on the job content: [email protected]

When applying be sure to reference in the subject or body of your email.

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Het dichtstbijzijnde treinstation Gent-Dampoort ligt op 0,93 km van Vlerick Business School  

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