Content Marketeer
at In The Pocket in the heart of Gent

In The Pocket In The Pocket is Europe’s finest in Mobile and IoT. We help companies thrive on and beyond the mobile screen. As a reliable partner In The Pocket creates top-notch applications for smartphones, tablets, wearables, VR, beacons and other cutting edge technologies. Within the last year, we have nearly doubled in size, resulting in a dedicated team of over 50 experts in strategy, design and development. We have built over 350 apps that are used by millions of people every day. Some of our clients include Bancontact, Coca-Cola Enterprises, Samsonite, Medialaan, Brussels Airport and De Persgroep.

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If you love storytelling and the digital world is your first, then you might be the right person to become our first dedicated Content Marketeer or should we say lead storyteller. You tell us :)

The Content Marketeer is a crafty wordsmith who can take any topic and spin it into stunning content. She/he will collaborate with the Marketing Manager, designers, sales professionals, developers, blog contributors, external influencers and industry experts to produce relevant, high-quality content that meets the needs of both key stakeholders and our audience.

You:

  • Understand story basics (from character to call-to-action)
  • Have amazing writing skills and posses good interviewing techniques
  • Build and manage a rich content calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, e-mail etc.)
  • Provide feedback to other contributors, and editing other writers’ content
  • Grow new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
  • Manage both on-page SEO and off-page SEO

Qualifications:

  • You have 2-3 years content creation experience
  • You're fascinated by all things digital and you stay up-to-date with the latest trends
  • A sense of adventure and curiosity: even if it is a subject you’re unfamiliar with, you’re curious and ready to absorb everything there is to know about it
  • Storyboarding and content creation experience (blogging, audio, video,..)
  • Experience with Hubspot is a plus

When applying be sure to reference Creativeskills.be in the subject or body of your email.

Het dichtstbijzijnde treinstation Gent-Dampoort ligt op 1,34 km van In The Pocket  
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