Artwork especially commissioned for the launch of the new G-Shock Watch. The concept we had to work with was ´What if everything in life would be G-Shocked?´. G-shock watches are very durable and known for their resistance to shocks, hard knocks and vibrations alike. They're also waterproof. The idea behind the work is that if everything in life was G-shocked it would be annoying, frustrating and boring; a G-shocked fly is indestructible which is pretty annoying; if you have a G-shocked g-spot, having sex would be a very frustrating pastime, never reaching a climax; the cool part about NASCAR racing is when the cars crash and parts go flying everywhere, if it wasn't dangerous it wouldn't be half as fun. A G-shocked watch on the contrary is very useful, especially of you lead a very active live and engage in extreme sports like skating, surfing and diving.
