Vlerick Business School is a leading, international business school with campuses in Brussels, Ghent, and Leuven.
Gent, Brussel or Leuven
Do SEA and performance marketing make you tick? Are you the enthusiastic, analytical and proactive colleague that will help us realise our ambitious plans to grow the Vlerick community of positive change-makers? Would you love to bring your ideas to the table to generate qualitative leads for our Executive Education programmes and help convert them. Let’s talk!
Vlerick Business School is a triple-accredited, international business school at the heart of Europe – ranked number one in the Benelux for executive education and 19 in Europe. We strive to make a difference, offering high quality, interactive and impactful learning journeys and in doing so, helping form positive change-makers with a vision that is rooted in a dream.
Vlerick is a school, but it is run as a company, aligned with the high standards we foster in our different programmes. We are looking for an enthusiastic and driven online marketeer to join our Marketing Executive programmes (for executives and experienced managers) team.
Set up and manage online advertising campaigns, with a focus on Google Ads, Google Display, Facebook Ads, LinkedIn Ads & Google Analytics in close cooperation with the Digital Campaign Manager.
Monitor the results of our online campaigns and continuously optimize in order to maximize ROI.
Create reports weekly/monthly on the ROI of online advertising and linking it to the department's KPIs and business objectives.
Initiate innovative online initiatives.
Advise and support our (group) product managers with regards to online marketing.
Follow up on the latest trends in online marketing, benchmark and update our approach.
Summarize learning lessons and share best practices with colleagues.
Create an integrated online marketing strategy together with our Digital Campaign Manager.
Are an analytical digital native and are passionate about online marketing, performance marketing, lead generation and lead conversion. You are eager to deliver top notch online experiences.
Have a proven track record of working with Google Ads, Google Display, Facebook ads and LinkedIn Ads (1 to 2 years).
Have an in-depth understanding of Google Analytics (regular expressions, attribution, …), Google Data Studio, Google Tag manager, Google Search console and are familiar with A/B testing.
Have experience with CRM reporting or other reporting tools.
Have excellent written and verbal communication skills in English and Dutch.
Have commercial flair and are results driven.
Have relevant hands-on online marketing experience. Experience in working in an agency, in working with marketing automation software and/or having knowledge of HTML/CSS is a plus.
Have a genuine interest in technology.
Are eager to join forces with the Digital Campaign Manager, with online marketing colleagues from other business units and you love to share knowledge and ideas.
Have a proactive, flexible, and entrepreneurial attitude and can work autonomously.
Autonomy and responsibility in a challenging work environment.
A dynamic, open and international company culture.
Opportunities for professional and personal growth.
Fun colleagues to work with!
Flexibility; 30+ holiday days, working on our campus in the city center of Ghent or Leuven, in Brussels (5min from station North) or from home.
Flexible benefits based on your individual needs.
Be a part of something bigger and inspire people to live, learn and leap.
At Vlerick, openness to the world is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn at. So, no matter who you are, where you come from, or what your dreams are, we are looking forward to receiving your application.
Take the leap and join us
If you think you meet these criteria, please apply with your resume and motivation letter via our website. Happy to give you more information on the job content: [email protected], and on the selection process and our Vlerick spirit: [email protected]
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