Marketing & Creative Specialist
bij FLI Group in Antwerpen

FLI Hospitality Management is a hotel management company uniting several international hotel brands in Belgium. Our company is a fast-growing business, with an ambition to acquire more properties in the Benelux, characterized by an open atmosphere where we value teamwork.

  • Antwerpen
  • Werkplek: flexibel
  • Ervaringsniveau: medior

To support our growth, we are looking for a strong Marketing & Creative Specialist to strengthen our head office team and support the hotel portfolio.

You will be be working in partnership with our local hotel teams and General Managers and will be reporting to the Director of Sales and Marketing.

Our office is based in Antwerp and regular visits to the hotels will be required (including Ghent, Antwerp, Hasselt, Liège).


  • The Marketing & Creative Specialist responsibilities will include creating online and offline advertising campaigns and tracking/analysing their performance within the marketing budget, driving the online representation of the portfolio, and ensuring that all marketing material is in line with the relevant brand identity.
  • To be successful in this role, you should have hands-on marketing experience and be able to turn creative ideas into effective advertising projects through a wide range of online and offline marketing channels.
  • The Marketing & Creative Specialist oversees the quality of the overall online visibility.

Job objectives

  • Develop yearly marketing plans with tangible targets for the various segments (hotels, restaurants, meeting spaces…) based on the FLI hotels' current proposition and long-term goals, including potential refurbishments and repositioning.
  • Plan and distribute the marketing budget accordingly to the marketing plan.
  • Implement marketing tactics to help meet the goals and objectives of the hotels.
  • Monitor spend and return per marketing activity.
  • Analyse performance and content across channels and provide optimisation recommendations.
  • Develop and manage the creation and implementation of hotels’ Social Media plans with the local teams, including measurable success metrics.
  • Work closely with corporate and hotel teams, creating task schedules for the hotels and supporting teams in the on-property implementation of marketing tactics.
  • Actively seek new ideas to improve communication with our guests and increase guest’s satisfaction.
  • Maintain and develop hotels own websites, FLI website and third-party websites through Content Management System and extranets.
  • Plan and organise digital marketing campaigns, aiming to increase website traffic and conversion.
  • Be the brand identity expert including Hotel Brand levels guidelines (e.g. IHG - ACCOR).
  • Produce valuable and engaging content for our websites and blogs, that attracts and converts our target groups.
  • Create and produce online and offline mailings on behalf of FLI and the hotels.
  • Design, create and produce promotional and merchandising collaterals (including ordering corporate collaterals and sourcing agency support where relevant).
  • Design, create and co-ordinate advertisements, (news) articles and placement, as well as promotional materials within the FLI hotels corporate and brand guidelines.
  • Co-ordinate activities, events in collaboration with the hotel teams.
  • Ensure correct product positioning in written and promotional materials, descriptive texts and visuals (internal and external), within corporate FLI guidelines (Dutch, French and English).
  • Proof-read all materials for external use and ensure correct usage of visual materials per corporate and brand guidelines.
  • Plan and organise hotels’ videos and photoshoots.
  • Build strategic relationships and partner with key industry players, agencies and vendors.
  • Actively search for new online and offline marketing and advertisement opportunities.

Personal skills

  • You combine a Bachelor’s degree in Business Management-Marketing with 3-5 years of experience in Marketing and Social Media.
  • Previous experience in collaborating with an external agency and maintaining brand identity.
  • Understanding of key business indicators and competitive trends, both online and offline.
  • Digital and Social Media experience, including website management, set-up and optimization of paid media campaigns (e.g. Google Adwords).
  • Good Knowledge of MS Office and design software (e.g. Canva, Adobe InDesign, Photoshop CC).
  • Excellent Dutch, French and English language skills (written and oral).
  • Eye for design and creative personality.
  • Hands-on mentality and pro-activeness.
  • Organizational and self-driven talent, with attention to detail and project management skills.
  • Team player with strong communication skills.
  • Previous experience with advertising and media /press releases preferred.
  • Driving license required.

We offer

We offer a stimulating and fun atmosphere where we embrace autonomy and where you can develop your talents in an ambitious company.

We will provide an attractive salary package according to your experience including a premium group and hospital insurance, eco vouchers, 12 extra compensation days and the possibility to work partially from home.

Vermeld als referentie bij je sollicitatie in het subject of je begeleidende brief.

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