Marketing Coordinator for Inbound + Content
at Wellness Kliniek in Genk

Wellness Kliniek, located in Belgium is one of Europe's leading private Cosmetic Surgery hospitals and has established a reputation for excellence within the field of aesthetic plastic surgery since 1996. Offering a wide range of cosmetic and plastic surgical treatments Wellness Kliniek is specialized in breast augmentations, liposuctions, abdominoplasty, blepharoplasty, facelifts, weight loss surgery, hair transplantation and aesthetic dentistry.

  • Genk
  • Werkplek: flexibel
  • Ervaringsniveau: medior

Are you an enthusiastic Marketer, skilled and experienced in Content Marketing?

We are looking for a Marketing Coordinator with Inbound and Content Focus.

This is a fantastic opportunity to join a fast growing and productive clinic within one of Europe's leading Cosmetic Surgery providers, situated in Genk. As Marketing Coordinator, you will plan, coordinate and implement all content and digital activities, following approved guidelines and based on the annual marketing plan. Reporting to the Head of Marketing and cooperating with European subsidiaries and with national suppliers.

Core Tasks

  • Manage inbound and content marketing following the approved strategic guidelines.
  • Proactively conceptualize and create weekly new rich content (e.g. including website, blog, social and email content, whitepapers, eBooks, reports, webinars, infographics, etc.)
  • Develop and manage our content marketing editorial calendar based on the marketing plan and in coordination with headquarters
  • Develop and implement our Social Media Calendar (based on the marketing plan and in coordination with headquarters) and Community-Management on a daily basis.
  • Directly support the company’s efforts together with third parties to grow bookings, by converting site traffic through effective selection, design and use of calls‐to‐action, landing pages, forms, workflows and lead generation content.
  • Optimize marketing automation and lead nurturing processes through email, content, and social media channels
  • Coordinate third party relationships including Digital, PR agency and web developer
  • Establish closed-loop analytics with CRM to understand how our inbound marketing activity turns into patients
  • Create monthly reports containing a decent description of activity, suitable advice and a clear summary of performance against the key performance indicators and metrics established.
  • Support in the creation of audio-visual and graphic material (Canva).

Your Profile

  • Degree in Marketing, Advertising and / or public relations.
  • 3 years’ experience in inbound marketing, social media, community management or as an editor.
  • Essential high level of English (C1 / C2). A combination of Dutch (native), English, French and/or German is an advantage.
  • Demonstrated knowledge of SEO writing, Blogging, Public Relations, eMail Marketing + Automation, GA. Tools: Semrush, Hootsuite, Mailchimp, Canva, Google analytics, Facebook Business Mg, FB Groups, Linkedin.
  • Good iPhone photographer
  • Methodical, proactive and organized person, Hands-on, results-oriented, with teamwork and communication skills.
  • You love your profession, and possess a cheerful disposition.

Our Offer:

  • Immediate incorporation into a Belgian group
  • Dynamic and international team.
  • International clients.
  • An attractive remuneration.
  • Full time job/30 hours week (flexible: 70% office, 30% remote).

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