Inbound Marketer
at WeGroup in the heart of Gent

WeGroup is an InsurTech startup that helps to innovatie the insurance world and connects them with their digital clients. With digitalisation and automatisation, our software platform helps to deliver insurances fast, simple and user friendly.

  • Gent
  • Werkplek: flexibel
  • Ervaringsniveau: medior

Our marketing team is looking for an inbound marketer that takes the responsibility for generating high-quality leads through all available online and offline channels in order to drive pipeline for the regional sales team. The inbound marketer is someone who has a deep understanding of lead generation, brand awareness and thought leadership. Someone who is a generalist or a T-shaped marketer, rather than a specialist in one specific branche. Do you have what it takes to facilitate growth in a digital and fast-paced work environment? Reach out to us!

Your Future

  • Bring general marketing ideas to the table and help execute the marketing strategy
  • Collaborate with the whole go-to-market team to develop and execute campaigns
  • Work closely with business development to launch partnerships
  • Continuously look for new ways to get the WeGroup name out there
  • Managing the content calendar and distributing content to all necessary channels
  • Set up and manage advertising campaigns on LinkedIn, Facebook, and Google.
  • Manage the planning, developing, executing, and analyzing of offline and online events
  • Decide on KPI’s and visualize them in dashboards

Your Potential

  • 2+ years experience in B2B Marketing
  • SEA and general advertising experience (LinkedIn, Facebook, Google)
  • Able to write converting and engaging copy that sells. 
  • Good project management skills. 
  • A commitment to continuous learning.
  • A passion for SaaS
  • Fluent in Dutch, French, English and sarcasm
  • Enjoys team activities and taking initiative

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