To live a vibrant and colourful life – go places never been before.
Dare to live the life we’ve always wanted. That’s our mission.
Well, you may say: It’s just bags.
Yes, that may be true. But sometimes it’s the simple things that make life easier.
To support the Digital Marketing team, Kipling is seeking a talented Email Maketeer to create, update, implement, analyse and improve the email marketing process and strategy.
Kipling is seeking an Email Marketeer to support the Digital Marketing team for managing the organisations email marketing campaigns and maximising revenue opportunities from the CRM and customer database.
The Email Marketeer is responsible for contributing to a world-class customer experience by:
Creating and optimizing on the full email funnel from A to Z
Improving and finding all CRM opportunities
Developing and executing the member experience
The Email Marketeer will have a mobile-first mind-set to maximize usability and deliver an efficient and visually compelling user experience that drives engagement and conversion. He / She takes exceptional pride in his / her work and is committed to the craft.
As part of the Digital Marketing team you will support us in the following projects:
Managing the email campaigns by creating, localising, implementing, updating the campaigns
Analysing and reporting of current email marketing campaigns and gathering all business insights
Tracking and reporting on email campaigns in order to guide improvements
Carrying out segmentation of the database
Optimizing email campaigns using personalization, A/B testing, and by incorporating industry best practices
Creating and executing automated marketing workflows, including transactional, lifecycle and upsell messages
Develop a clear CRM strategy
Develop and cary out inflow strategy
Improve loyalty program using all touchpoints (website, app, notifications)
Create and optimize retention strategies to retain, grow, and strengthen member base
Gather and analyze feedback and results from members on a regular basis
Ensuring all email campaigns comply with current email best practice in the industry
Brainstorm ideas for new email marketing campaigns
You have 1-3 years of experience in a similar field or position
You will be extremely analytical and be able to translate data into actionable and profitable marketing plans.
You are creative and like variety and challenge
You understand industry best practices related to web design and email development.
You stay up to date with current trends and developments within the email marketing field
Knowledge of MS Office and Adobe Photoshop, InDesign
Experience with an email marketing & CRM platform like Clang, E-Village or Sales Force.
Comfortably handle change requests and provide quick and efficient solutions
Good attention to detail
Ability to build strong work relationships
Ability to work proactively
Excellent written communication and copywriting skills.
Fluent in English, other European language is an advantage (German, Spanish, Italian)
When applying be sure to reference Creativeskills.be in the subject or body of your email.
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Are you the new Email, CRM and Loyalty Marketer at Kipling?
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