Digital Marketing Specialist
at Bricsys in Ledeberg

Bricsys is a global provider of engineering design software and collaboration tools. We create the world’s best .dwg-based engineering design software. Our customers enjoy friendly licensing and industry leading support at a fair price. Headquartered in Gent, Belgium, we market and sell our flagship product, BricsCAD, into 80 countries. We have 250 sales and solution partners worldwide, delivering great customer experiences. And we must be doing it right - with over 250,000 licensed users, Bricsys is growing at an exponential rate.

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  • Ledeberg
  • Werkplek: kantoorjob
  • Ervaringsniveau: medior

Overview

Bricsys, part of Hexagon’s PPM division, are looking for a Digital Marketing Specialist to join the Marketing team based from Bricsys HQ in Ghent, Belgium. Your mission will be to convince engineers, architects and designers worldwide to discover BricsCAD and in return we will offer you an interesting, challenging and fun working environment, alongside a comprehensive benefits package and a commitment to your professional development.

We pride ourselves on our friendly working environment, where people get on well, laugh lots and generally care for each other. We also have a relaxed dress code and offer our staff the autonomy and tools they need to enjoy their career and be successful.

Responsibilities

Digital Marketing Campaigns

The successful candidate must be able to plan and execute hands-on, integrated campaigns across the entire online ecosystem, from the web to social media and mobile applications.

Social Media

Support corporate marketing initiatives by planning, developing and executing online programs including:

  • Manage social media accounts on Facebook, LinkedIn, Twitter, and Google+
  • Develop new strategies and campaigns for social media programs
  • Create and maintain company-wide social media guidelines
  • Assisting the online Marketing Manager with corporate blog and podcasts

 Search engine marketing

  • Maintaining and refining our current Google Ads campaigns
  • Setup new Google Ads campaigns in local regions
  • Setup structured retargeting campaigns

Digital Operations

  • Manage operations selected websites including, but not limited to, scoping requirements, sourcing content, coordinating translations, producing graphics and populating content.  
  • Working closely with the design, communications (content) and IT teams, as well as outside agencies to plan and implement web initiatives 

Graphic Design

  • Participate in creative meetings, definition requirements, and execution of campaigns for online activities
  • Develop design concepts into layouts for web/screen applications

Qualifications

  • At least 1 – 2 years in digital marketing, preferably in a B2B environment and/or social media experience (in-house or agency) working with various digital channels (such as websites, search engines, social media, display ads, webcasting, email and mobile) 
  • Must be technology savvy and knowledgeable about the latest online trends / tools
  • Must have a proactive work style, take initiative with strong attention to detail 
  • Must possess analytical and creative skill balance
  • Excellent communication skills, ideally proficient in Dutch and English

Software

  • Microsoft Office Suite
  • Google expert: SEO, Google Analytics, Tag Manager, Data Studio, Optimize..
  • Experience with social: Facebook Business Manager, LinkedIn Campaign Manager, YouTube Advertising, Hotjar, Mailchimp, Instapage, Wordpress, and other marketing tools.

Education

  • A completed Bachelor’s degree in Marketing, Advertising or Communications-related field is beneficial

When applying be sure to reference Creativeskills.be in the subject or body of your email.

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