Digital Marketing Coordinator EMEA
at Lee & Wrangler in Antwerpen

Kontoor Brands is a global lifestyle apparel company, with a portfolio of some of the world's most iconic denim brands: Wrangler® and Lee®. We design, manufacture and distribute superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves. Wrangler® has represented genuine style and comfort since it first started making jeans in 1947. Rooted in the American West, the brand blends a rich legacy of cowboy cool with a commitment to unmatched quality and timeless design. Lee® is an iconic American denim and casual lifestyle apparel brand founded by H.D. Lee. Backed by 130 years of purposeful design and craftsmanship, the brand inspires people to stand tall and live with confidence. Kontoor’s European Headquarters in Antwerp, Belgium hosts 23 different nationalities, representing a unique blend of cultures. Our global community of more than 15,000 employees fosters a culture of collaboration, performance and entrepreneurial spirit. We are looking for inclusive, creative and forward-looking employees with a passion for creating innovative apparel products and accessories.

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  • Antwerpen
  • Werkplek: flexibel
  • Ervaringsniveau: medior

Kontoor Brands is a global lifestyle apparel company, with a portfolio of some of the world's most iconic denim brands: Wrangler® and Lee®. We design, manufacture and distribute superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves.

Kontoor’s European Headquarters in Antwerp, Belgium hosts 23 different nationalities, representing a unique blend of cultures. Our global community of more than 15,000 employees fosters a culture of collaboration, performance and entrepreneurial spirit. We are looking for inclusive, creative and forward-looking employees with a passion for creating innovative apparel products and accessories.

What’s the scope?

Reporting to the Digital Marketing Manager EMEA, the Digital Marketing Coordinator EMEA is responsible for accelerating the direct to consumer ecommerce business for one of the most iconic denim brands in the world. In this role, you will implement and execute a strategy to create an optimal and efficient mix of online marketing revenue-driving investments.

Your responsibilities will range from planning, analyzing and coordinating all online performance marketing activities around Paid Search, Organic Search, retargeting and Affiliate Marketing. You will be leading continuous improvement across all these areas and looking for opportunities to drive more and better qualified traffic to the site.

As our Digital Marketing Coordinator EMEA you will

  • Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets.
  • Track and evaluate KPIs of all digital marketing channels (email, SEM, SEO, retargeting, shopping engines, affiliates, referring partners, etc.) by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
  • Coordinate the day-to-day search marketing activities by the agency across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc
  • Work with affiliate networks to recruit new affiliates and negotiate commissions and build relationships.
  • Work with the Brand Marketing team to create aligned consumer communications across all channels (onsite, social, mobile) and to ensure both strong commercial and consistent brand messages.
  • Work with the Site Merchandisers on an annual site and campaign calendar, detailing the timelines of seasonal promotions, along with other campaigns
  • Site optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization
  • Deliver clear, concise and reliable reporting on all activities to key stakeholders

Skills for Success

  • +/- 3 years of experience in performance based marketing
  • Experience of mobile and social marketing including apps is preferred.
  • Demonstrate great commercial & industry acumen
  • Ability to effectively manage a 3rd party external agencies.
  • Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in ecommerce retail experience, either on agency or client side
  • Detailed understanding/knowledge of organic Search (required), Paid Search (required), email and promotions/ loyalty programs.
  • Excellent working knowledge of web analytics tools
  • Strong communication skills: written & oral and ability to quickly build strong relationships.
  • Ability to work across cultures and geographies.
  • Ability and desire to work at both the strategic and tactical levels.
  • Self-starter mentality and enjoys working in a fast paced environment
  • Strong analytical skills and the ability to consolidate and analyses data from multiple sources.

We offer

We value trust and transparency and focus on collaboration and teamwork. We live by our clear Purpose, Mission & Values where we strive for continuous innovation & cutting-edge sustainable technology. We offer competitive benefits, perks and personal development opportunities;

  • Attractive salary package;
  • Discount on our brands; Wrangler® & Lee®;
  • Casual Denim dress code in the office and outside of work;
  • Multi-cultural, diverse and inclusive workforce where we foster many different nationalities;
  • Employee resource groups focusing on diversity, sustainability, wellbeing and social activities;
  • Development opportunities in a growth-driven environment;
  • Benefits of a global company.

When applying be sure to reference Creativeskills.be in the subject or body of your email.

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E-mail Content Marketeer EMEA at Lee & Wrangler in Antwerpen

Kontoor Brands is a global lifestyle apparel company, with a portfolio of some of the world's most iconic denim brands: Wrangler® and Lee®. We design, manufacture and distribute superior high-quality products that look good and fit right, giving people …

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