Digital Marketer / Growth Hacker
at Muuselabs in Evere

Muuselabs MuuseLabs is an award-winning Belgian brand who designs and builds family tech and media IoT products. Our vision is to make modern technology accessible to everyone, looking beyond the touchscreen. Our flagship product, Jooki is a figurine-controlled smart speaker that enhances play and develops children’s independence and imagination, away from screens. We had a successful Kickstarter campaign in the summer of 2016 and are now preparing to ship to our backers and to launch the product both online and in retail. We need a badass digital marketer / growth hacker. You’ll join us at a very exciting stage, as we launch the business and prepare to scale globally. There will be opportunities to travel and attend international events, network and learn from peers with other ambitious companies (check our company news at You’ll work directly with our founders in Brussels, helping them to build & grow this startup. MuuseLabs is committed to creating a diverse and family-friendly workplace. If you think you can help us do amazing things then don’t let anything stop you from talking to us.


We are looking for an ambitious person to join our team to help with our customer acquisition and marketing. You’ll be delivering our marketing and growth strategy and will help steer it too. This job has a quite wide focus, with plenty of chances to learn new things, all with the aim of promoting and growing the Jooki brand. It gives you a unique opportunity to work at an early stage startup with high growth potential and with an experienced team.

About You

You are smart and ambitious. Communication and being social is your thing. Perhaps you’ve got some marketing experience in another startup. Or perhaps you spent some time at a big corporate and are interested in how you can apply your talents in a different environment.

You realise that working in a startup can be a bit chaotic at times, but that’s fine because you prefer taking on responsibilities and getting stuff done over attending endless meetings. You understand that the role and marketing team will evolve as the company grows, with plenty of opportunities ahead.

You’re excited about shaping our marketing strategy together and then diving into the implementation independently. You approach tasks in a logical manner and are constantly keeping an eye out for any learnings. You solve problems that occur along the way.

Here’s an idea of some of the things we need help with. If you have previous experience of them, that’s great but not essential… What is essential is an inquisitive mind and a desire to learn and do new things.

  • Marketing campaign activity - creation, execution and analysis, this can include anything from writing blog posts and emails to setting up pay-per-click digital adverts
  • Growth hacking activities - taking an experimental approach to any new marketing activity, iterating until they deliver against our required metrics or are scrapped
  • Manage social media and answer customer questions
  • Attending events locally and internationally (with other team members)
  • General stuck into any other jobs that pop-up (like writing job descriptions or improving the messaging on the packaging !)

Skills and experience

Must-haves are

  • Great communicator & team player. Quick learner. Gets stuff done.
  • Fluent spoken and written English.
  • Strong commercial instincts. Analytical thinker, data & metrics driven.
  • Excited and curious about tech and digital more broadly
  • Always looking at new techniques and eager to improve yourself

Bonus points for knowing:

  • Paid advertising – Google, Facebook & retargeting.
  • A/B testing & conversion optimisation, especially of landing pages, ads, email subject lines etc
  • Google Analytics
  • Email marketing
  • SEO / Content marketing
  • Experience with the target audience (parents and kids)
  • javascript/HTML/CSS
  • photoshop, excel, ...

But don’t worry – we will provide training where needed.

How to apply

To apply please send your CV and a word on why you would like to work with us by email.

We’d appreciate you also include a and a Facebook advert you love (any product, any industry). Tell us why it’s so great.

When applying be sure to reference in the subject or body of your email.

our share with 
Het dichtstbijzijnde treinstation Bordet ligt op 0,67 km van Muuselabs  

Ontvang wekelijks de allerlaatste vacatures in jouw inbox!