Digital Marketeer
at yields.io in the heart of Gent

Yields is a young tech company based in Brussels & Ghent. We are actively supported by imec.istart, Volta Ventures (early-stage European VC), and Michel Akkermans (serial entrepreneur, private investor, and former CEO and chairman of Clear2Pay).

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  • Gent
  • Werkplek: flexibel
  • Ervaringsniveau: medior

Our company

Organizations are increasingly dependent on models for responsible business decision-making. For example, HR organizations use models to enhance the recruitment process, Healthcare companies improve patient care through predictive modeling and Insurance companies use models for fraud detection.

The expanding number of models in organizations together with the growing complexity of those models, due to the introduction of Artificial Intelligence, has led to new challenges to manage model risk.

 To this end, we have built Chiron, an award-winning data science platform for model risk management. Chiron is used by leading institutions globally to automate the testing and monitoring of models. With our technology, we embed trust in the development and use of models. While our client base mainly consists of financial organizations, we are looking to expand into new AI-driven verticals such as Healthcare, HR, Energy, Insurance, etc.

You

As a Digital Marketeer, you will play a central role in the global development of our brand. With the support of our CEO and sales executive, you will be responsible for building and implementing our digital marketing strategy. This includes the development of engaging customer-centric content (use cases, expert videos, blog posts, etc) to attract high-quality leads and provide fuel for our sales funnel. You define our target audience and ensure our content addresses the needs, problems, and concerns of our clients.

You work out strategies to widen our network and drive traffic to our website and online channels. In collaboration with our designer, you manage our website and optimize its SEO. All this within a predetermined budget, which you can manage and respect.

Must

  • A minimum of 2 years experience in a similar role in a scale-up technology company
  • Creating and executing digital marketing strategies is your cup of tea
  • A proven track record in launching and building successful digital lead generation campaigns
  • Experience in creating an engaging content calendar to drive traffic
  • You have a hands-on and proactive work ethic, combined with a customer-centric approach
  • You thrive in a fast-paced and technological environment
  • Fluency in English, both written and verbal
  • Proficient in Google Analytics

Plus

  • Familiarity with the financial sector or Artificial Intelligence
  • Impressive skills in Active Campaign or similar marketing automation platform
  • Experience with Video marketing, WordPress, and Ahrefs or SEMrush

Our offer

  • Lots of responsibility and the opportunity to significantly contribute to a fast-growing tech company
  • Office in Co.Station Gent, just outside of the city center, near a variety of transport options, making it one of the most accessible meeting locations in Gent
  • A young and open company culture with flexible working conditions
  • A competitive salary package in line with your experience

Employment type

  • Full time contract

When applying be sure to reference Creativeskills.be in the subject or body of your email.

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