Board of Innovation: an ambitious and international innovation office We’re an international office specialized in innovation. We help corporate clients like eBay, Adidas, Telenet, ING, J&J, and Volkswagen to innovate like startups, and to develop sustainable new revenue streams. We have our home base in the creative city of Antwerp (Belgium), but we innovate with clients worldwide.
At Board of Innovation, we aim to empower 100 million people to innovate, by building the most inspiring innovation agency. We're proud to work with clients like GE, Philips, Danone, AB InBev, ING, and Roche - around the globe.
Content marketing always has been at the core of this company. Ten years later, our commitment to sharing is stronger than ever. We are known for distributing meaningful content (tools, blog posts, white papers, ebooks, webinars, infographics, etc.) to inspire and create impact. We make use of a broad spectrum of digital channels & tools to make this happen on a daily base. Our online presence strengthens our brand credibility and converts our audience into relevant leads.
Currently, we are looking for an Inbound & Performance Marketer, who will be responsible for growing and managing new leads. We don't believe in forcing someone into a specific job function. Your role will be shaped based on your own interest and experience, as well as those of your team members; and even more importantly, everyone's role is expected to evolve continuously.
Consider this a starting point:
You have full ownership of the inbound marketing funnel (via Hubspot)
You grow new leads by converting site traffic through calls-to-action, landing pages, and inspiring content
You manage content distribution and brand presence on our owned channels (newsletter, social media, blog, online communities, …)
You manage SEO with the latest tools (e.g. Moz)
You manage paid campaigns to push content, retarget visitors and build new audiences (AdWords, Facebook, LinkedIn, etc)
You segment lists based on behavior like past email engagement and website interactions (content downloads, site page visits, etc.)
You finetune the web user journey with A/B testing and personalization to increase conversion rates
You measure & analyse the impact of our web- and campaign efforts
You experiment with new tools to stay ahead of the competition and follow up on the latest digital trends
You align marketing activities with the head of marketing to understand your personal impact on sales targets
You have a Master degree in Marketing/Communication and at least 3 years of relevant experience (e..g as a digital marketer, inbound marketer, performance marketer, social media expert, growth hacker, media strategist, brand marketer, social strategist, online marketer , marketing manager, …)
You are an excellent communicator (English) and creative thinker, with an ability to use data to inform all decisions
You have a good understanding of marketing automation techniques & inbound marketing in order to generate traffic, convert visitors into leads, and then nurture them into converted customers
You have a solid knowledge of best SEO practices, Google Search Console and a good knowledge of web analytics.
You have a good understanding of Google Adwords / Facebook Business Manager / PPC
You have a strong interest in innovation, next-gen technology and/or startups
You have strong collaborative skills
You have a hands-on approach and are result-oriented
You are eager to learn and experiment
You know where & how to stay up to date on the latest marketing trends and tools
Bonus skills: HTML/CSS, Adobe, Sketch
You want to be part of a leading innovation consultancy, where you can:
Work in an international team of highly talented people
Eat healthy breakfast & lunch every day
Enjoy our Funky Fridays & unlimited coffee and drinks
Have a personal self-development budget
Work at standing desks while listening to your free Spotify account
Walk around barefoot on our amazingly soft carpet floor
Have the freedom to develop your career in a specific direction
When applying be sure to reference Creativeskills.be in the subject or body of your email.
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Are you the new Digital Inbound Marketer at Board of Innovation?
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