Digital Content Creator (with video skills)
at Vlerick Business School in the heart of Gent, Brussel or Leuven

Vlerick Business School Vlerick Business School is a leading, international business school with campuses in Brussels, Ghent, and Leuven.

  • Since 1953
  • Number of employees 180
  • Industry Onderwijs

Every year Vlerick Business School welcomes about 4000 executives & managers in our executive management programmes. To support the development of our activities, we decided to reinforce our marketing team Executive Programmes, with an enthusiastic, passionate, proactive:

Digital content creator (with video skills)

As a digital content creator you take the lead in the planning, development, and coordination of our digital content in order to increase awareness, drive web traffic, and generate qualified leads. You are eager to stay on top of new developments, try new things, learn and improve. You are a credible advisor towards our internal customers in terms of content and multimedia. On top of this you lead a number of marketing projects.

What can you expect?

  • You take the lead in our content marketing approach.
  • You proactively look for opportunities for digital content development and create engaging, relevant, witty, shareable content for our target audience.
  • You develop and manage our editorial calendar.
  • You advise our internal customers on how to champion content and storytelling for lead generation and conversion.
  • You design convincing images, develop catchy video formats, curate compelling blog posts, set up a surprising survey, …
  • You create scripts/storyboards for video development. And you’re not afraid of shooting a few movies yourself, interviewing customers, professors.
  • You work alongside partners who support us in producing the content (whitepapers, movies, articles, infographics, …).
  • You guarantee the quality and consistency of our digital content, in line with our brand guidelines. You ensure the content to be optimized for search and user experience.
  • You report on a monthly basis on relevant KPIs and ensure we learn and improve continuously as a team.
  • You take the lead in a few marketing projects.

What do we expect from you?

  • You are a creative digital native and have working experience in content creation and content marketing. Experience with using content for marketing automation or lead nurturing purposes is a plus.
  • You have a design / multimedia background and master Photoshop and Illustrator. Mastering Adobe Indesign is a plus.
  • Creating storyboards for video development has no secrets for you. You master video-editing software and can use audio/video recording equipment.
  • You are open to developing a feel for the Executive Programmes market through benchmarking and meeting up with current participants. You feel at ease when connecting with them.
  • You’re service-minded, customer oriented, proactive, results driven, accurate and have an international mind set.
  • You have excellent written and verbal communication skills in English and Dutch. Fluency in French is an asset.
  • You are flexible and like to support several projects simultaneously.
  • You are a team player who is able to work autonomously. You are eager to join forces with colleagues and to share knowledge and ideas.
  • You’re eager to try new things in order to generate qualitative leads.

Working at Vlerick is

  • Having a challenging, varied job in an international, dynamic and professional environment
  • Having a competitive salary, learning and growth opportunities
  • Being located at our Ghent campus (city centre) or Brussels campus (5 min from Brussels North Station)

Are you interested?

If you think you meet these criteria, please apply with your CV and motivation letter on April 21st at the latest. We look forward to hearing from you!  Happy to give you more information on the job content: [email protected]

When applying be sure to reference in the subject or body of your email.

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Het dichtstbijzijnde treinstation Gent-Dampoort ligt op 0,93 km van Vlerick Business School  

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