Digital Brand Consultant
at Bake and Company in the heart of Gent

Bake & Company is an international powerhouse of experienced Digital Marketing Architects, with over 10 years of experience in building brands in digital media. Combining strategic & technical skills. Endorsed nor bound by creative or media agencies, products. Putting brand objectives & business impact at the heart of the strategy. Not distracted by tactics. We work for an international portfolio of several leading consumer & professional brands like Coca-Cola, Lidl, Samsonite, MediaMarkt, Goodyear, Dunlop, Aiki, Royco, Medialaan, etc..


We are looking for a pro-active & energised Brand Consultant who will help create & lead the digital consumer journey in response to the clients business, sales & marketing objectives from an owned, paid & earned media perspective. (S)he is leading & managing auditing, strategy, coaching, trainings & projects while inspiring & challenging international marketing & sales teams of several leading B2C & B2B brands such as Samsonite, MediaMarkt, Goodyear, Dunlop, Aiki, Royco, Medialaan, etc..

Job description

The role will focus around 5 key result areas:

  1. Auditing & strategy
    • Performing research to identify needs & strategic pillars of clients;
    • Creation & presentation of templates & keynotes at the relevant milestones
    • (Re)defining the digital strategy and/or operating plans in collaboration with our clients.
  2. Analytics
    • Analysing paid, earned & owned data in the publishers backoffice, challenging the status quo;
    • Setting up & managing the scorecards & data points;
  3. Coaching Brand Analysts
    • Paid: helping setting up & managing the marketplace structure & operations;
    • Owned: guiding owned projects;
    • Earned: helping setting up & managing social content development & operations.
  4. Training
    • Desk research to build & optimise the international, tailored training programs;
    • Building & updating the inventory of training knowledge;
    • Training sessions where applicable;
  5. Project Management
    • Steer and manage projects as key point of contact of the client;
    • Catalyst & support of business development;
    • Managing, together with your colleagues, the ‘league of experts’.


  • You are a professional, pro-active manager, with strong ownership & business ethics;
  • You combine a burst of energy with healthy critical thinking;
  • You have minimum 5 years of experience in an international marketing role on the advertiser side;
  • Having experience with professional digital advertising tools in paid, earned & owned;
  • Strong language skills (English, Dutch, French) are important;
  • You work on Mac with Google for Work or are familiar with its office suite.

Our Offering

  • A fulltime exciting job with a competitive renumeration package including a company car and other benefits.
  • Full range of knowledge and skill building opportunities.
  • Your own customer portfolio existing of inspiring international and national brands.
  • A flat organisational structure allowing everyone to have impact and participation within the team.
  • A solid and committed team and a people oriented company culture: work, play & engage.
  • An inspiring office on a vibrant location consisting of marketing & tech companies, shops and food.
  • Lots of cookies & fruit all year long.

When applying be sure to reference in the subject or body of your email.

our share with 
  Het dichtstbijzijnde treinstation Gent-Dampoort ligt op 1,31 km van Bake and Company  

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