Chief Marketing Officer
bij Flowsparks NV in Gent

Samen met onze klanten creëren we FLOW: Flexibel Leren in een Online Wereld. We helpen organisaties te groeien door medewerkers de tools en vaardigheden te geven die ze nodig hebben om hun kennis te digitaliseren. Het platform richt zich op contentcreatie op maat en verlaagt de drempel voor e-Learning ontwikkelaars door hen didactisch, grafisch en technisch te ondersteunen. FLOWSPARKS is een e-Learning software en dienstverlener die zich richt op het gemak om boeiende leerervaringen te creëren. We ontwikkelden een eigen flexibel leerplatform met een authoring tool en een LMS. Ontdek meer op

  • Gent
  • Werkplek: kantoorjob
  • Ervaringsniveau: senior

FLOWSPARKS, a provider of e-Learning Services is looking for a Chief Marketing Officer.

In recent years, the company has grown into a renowned software company with its own, innovative educational platform for digital knowledge transfer.

FLOWSPARKS allows anyone, from any company, to get started on developing, maintaining and managing digital learning modules. This makes FLOWSPARKS a pioneer in the world of e-Learning. While other competitors resolutely stick to project development, FLOWSPARKS grants all its users complete autonomy. FLOWSPARKS allows employees without any knowledge of didactics and digital learning to nevertheless share the right information, instructions, and inspiration with their colleagues. Thanks to its easy-to-use interface, experts in specific subject matters can digitize their own knowledge through e-Learning, which means that the information provided is of a higher standard of quality and its content is more accurate.

Become our CMO

The Chief Marketing Officer (CMO) will report directly to our Chief Executive Officer. As CMO, you are responsible for overseeing the planning, development, and execution of FLOWSPARKS’ marketing, advertising, marketing operations and brand initiatives. Your responsibility is to generate demand and drive FLOWSPARKS’ brand globally by increasing sales through successful marketing for the entire organization, using market research, product marketing, marketing communications, advertising, and public relations. You will partner with the existing Chief Commercial Officer & regional Marketing to continue to grow the marketing organization, redefine the company’s market positioning and help scale the business.

Your skills

You are an analytical and creative digital marketeer, and possess extensive knowledge in a variety of disciplines such as information technology, digital agency, digital services, digital strategy, new marketing trends, and the current innovation environment. You will deal with complex solutions and have the personal drive and passion to achieve continued growth.

Your responsibilities

  • Planning, implementing, and overseeing all marketing and advertising campaigns
  • Liaising with Chief Commercial Officer to align objectives
  • Growing and developing the in-house marketing team
  • Align and work with regional marketing and (reseller) sales teams
  • Conducting market research and staying abreast of competitor positioning
  • Contributing to new business development initiatives
  • Drive FLOWSPARKS’ brand presence and global reach

But also … 

  • Implement continuous improvement plans for existing marketing operational processes
  • Mentor and motivate staff with the goal of retention and development
  • Plan, implement and manage marketing strategy
  • Contribute to the overall growth of the company
  • Review and manage content marketing strategy
  • Determine KPIs for the marketing department
  • Create and present the annual marketing plan and strategy
  • Use data and reports to make evidence-based decisions
  • Analyze company’s marketing strategy and suggest improvements

And last but not least … 

  • From a marketing perspective you will help to generate, qualify and followup on leads
  • Develop lead generation strategies to generate lead opportunities with prospective customers
  • Initiates lead/demand generation strategies that include inbound/outbound sales and marketing campaigns and initiatives

Our ideal candidate

  • First and foremost, you are a team player, incredible with clients, and widely recognized by your colleagues for the depth of your marketing excellence
  • Advanced experience in the digital marketing space with a proven track record
  • Bachelor’s Degree in Marketing or related field (MBA is a nice to have)
  • Proven track record in digital marketing in a SaaS start-up/scale-up
  • Experienced understanding of the SaaS and tech landscape
  • Strategic marketing, marketing management and advanced market research skills.
  • Strong presentation, negotiation, facilitation, and team-building skills
  • Experienced with CRM (Salesforce and Hubspot is a plus)
  • Experienced with SEO and SEA (Google Analytics, Google Adwords, social media advertising)
  • Driven to apply best practices to meet objectives and business drivers
  • Able and keen to work in a very fast-paced growth environment
  • Interested indirectly influencing the continued growth of FLOWSPARKS

Do you feel the spark?

 Email us your resume and cover letter. 

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