Iristick creates industrial smart glasses to support enterprises in their digital transformation. Iristick enables hands-free operations in three domains: remote assistance, pick-by-vision and digital work instructions support.
Iristick smart glasses are ruggedized, certified safety glasses with 2 cameras with a powerful optical zoom lens, barcode scanner, voice commands, unrestricted field of view and ‘full-shift’ battery capacity. All combined in a unique and comfortable design.
The ideal candidate will lead all omni-channel marketing, communication, collateral & content development, and generation programs. He/she has an in-depth understanding of traditional & newmedia channels, in combination with strong copywriting skills. This is a hands-on position ensuring employer branding, brand stewardship, driving content, education, awareness & lead generation. He/she will provide support to the commercial organization for key tradeshows, events & webinars. He/she will play a key role in helping define and roll out our packaging & product branding strategy. He/she will also work hand in hand with our digital marketeer and help support the digital tools & web content/management.
Your duties will include
Collaborate with the commercial team & digital marketeer to translate business initiatives into integrated marketing communications plans (content, education, awareness, lead generation) using multiple communication channels (traditional media, online programs, integrated digital marketing campaigns,…)
You are comfortable doing your owncopywriting & briefings to develop all visual material & key marketing collateral, but also collaborate closely with external agencies when things get outsourced (translations, promotional items, and other creative assets).
Own and/or provide direction to the design of all collateral, packaging material, communication & sales presentations to ensure the right use of our brand and messaging as the ambassador of the Iristick house-style
Drive omni-channel campaigns from concept to execution that help drive value and sales impact:
Apply guerilla marketing techniques to get a foot in the door with prospects & customers
Help bootstrap our inbound customer base (webinars, (e-)mailings, events, workshops, video’s etc.)
Help define the (digital) customer journey per key vertical
Develop and execute participation to tradeshows, congresses & networking events (primarily in EU and US) in partnership with the commercial team, including ownership of (digital) lead generation marketing
Measure and report performance of all offline marketing campaigns, and assess against goals (ROI/KPI’s)
Partner with product management, commercial team & CTO/engineering department to generate marketing material
Collaboration with CEO/CCO/CTO on special communications projects, PR / media relations and further building employer branding
Develop an in-depth understanding of our key target verticals & customers, profile buyer persona’s, understanding their decision processes.
You are an all-round marketing communications expert with a strong mix of strategic/tactical/operational skills
You have experience with indirect sales channels and B2B (industry/healthcare) partnerships.
You have a passion for technology
Ideally, you check most of following boxes:
5-10 years of business experience incl. 5 years of all-round marketing communications experience
Successful track record of implementing marketing communications plans in a B2B market (healthcare, industry, oil & gas, …)
Academic background: bachelor or master degree in marketing and/or economic
Strong writing skills (ability to translate customer requirements & product features in story-telling articles)
Experience or strong affinity with graphic design is a plus (Adobe Creative Suite, Canva, etc.)
Good knowledge of MS Office, co-working tools ( TEAMS-ZOOM etc.) & CRM platforms, Google Analytics and Adwords.
Entrepreneurial and business development spirit with a strong sense of accountability
Convincing and charismatic communicator with a flawless command of English
Experience in product management in a technical field is a plus
A full-time job within a fast-growing company (permanent contract or freelance)
We are a young team of intelligent and passionate colleagues. We created a workplace where you will be challenged, stimulated and encouraged to do your best
The opportunity to evolve in your role in line with the growth of the company
You will get the opportunity to work with global-500 companies in your sector
Our office is in Antwerp (75% of your colleagues come by bike or train), but results are more important than you being present all the time
Work hard, play hard: competitive salary and insurance benefits. Give your best and be rewarded for it
We gladly support you in the process of constant learning by giving you the opportunity to attend education or training. After all, our growth depends on your growth
And last but not least: this is not just a job! You can help shape and create industry 4.0. Expanding the use of smart glasses exponentially will definitely change the way people in the field do their job!
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