B2B Marketing Manager
at Iristick in Antwerpen

Iristick creates industrial smart glasses to support enterprises in their digital transformation. Iristick enables hands-free operations in three domains: remote assistance, pick-by-vision and digital work instructions support. Iristick smart glasses are ruggedized, certified safety glasses with 2 cameras with a powerful optical zoom lens, barcode scanner, voice commands, unrestricted field of view and ‘full-shift’ battery capacity. All combined in a unique and comfortable design.

jobtype_online-marketing5
  • Antwerpen
  • Werkplek: flexibel
  • Ervaringsniveau: senior

Key accountabilities

The ideal candidate will lead all omni-channel marketing, communication, collateral & content development, and generation programs. He/she has an in-depth understanding of traditional & new media channels, in combination with strong copywriting skills. This is a hands-on position ensuring employer branding, brand stewardship, driving content, education, awareness & lead generation. He/she will provide support to the commercial organization for key tradeshows, events & webinars. He/she will play a key role in helping define and roll out our packaging & product branding strategy. He/she will also work hand in hand with our digital marketeer and help support the digital tools & web content/management.

Your duties will include

  • Collaborate with the commercial team & digital marketeer to translate business initiatives into integrated marketing communications plans (content, education, awareness, lead generation) using multiple communication channels (traditional media, online programs, integrated digital marketing campaigns,…)
  • You are comfortable doing your own copywriting & briefings to develop all visual material & key marketing collateral, but also collaborate closely with external agencies when things get outsourced (translations, promotional items, and other creative assets). 
  • Own and/or provide direction to the design of all collateral, packaging material, communication & sales presentations to ensure the right use of our brand and messaging as the ambassador of the Iristick house-style
  • Drive omni-channel campaigns from concept to execution that help drive value and sales impact:
    • Apply guerilla marketing techniques to get a foot in the door with prospects & customers
    • Help bootstrap our inbound customer base (webinars, (e-)mailings, events, workshops, video’s etc.)
    • Help define the (digital) customer journey per key vertical
    • Develop and execute participation to tradeshows, congresses & networking events (primarily in EU and US) in partnership with the commercial team, including ownership of (digital) lead generation marketing
    • Measure and report performance of all offline marketing campaigns, and assess against goals (ROI/KPI’s)
    • Partner with product management, commercial team & CTO/engineering department to generate marketing material
    • Collaboration with CEO/CCO/CTO on special communications projects, PR / media relations and further building employer branding
    • Develop an in-depth understanding of our key target verticals & customers, profile buyer persona’s, understanding their decision processes. 

Your profile

  • You are an all-round marketing communications expert with a strong mix of strategic/tactical/operational skills
  • You have experience with indirect sales channels and B2B (industry/healthcare) partnerships.
  • You have a passion for technology
  • Ideally, you check most of following boxes:
  • 5-10 years of business experience incl. 5 years of all-round marketing communications experience
  • Successful track record of implementing marketing communications plans in a B2B market (healthcare, industry, oil & gas, …)
  • Academic background: bachelor or master degree in marketing and/or economic
  • Strong writing skills (ability to translate customer requirements & product features in story-telling articles)
  • Experience or strong affinity with graphic design is a plus (Adobe Creative Suite, Canva, etc.)
  • Good knowledge of MS Office, co-working tools ( TEAMS-ZOOM etc.) & CRM platforms, Google Analytics and Adwords. 
  • Entrepreneurial and business development spirit with a strong sense of accountability
  • Convincing and charismatic communicator with a flawless command of English
  • Experience in product management in a technical field is a plus

Our offer

  • A full-time job within a fast-growing company (permanent contract or freelance)
  • We are a young team of intelligent and passionate colleagues. We created a workplace where you will be challenged, stimulated and encouraged to do your best
  • The opportunity to evolve in your role in line with the growth of the company
  • You will get the opportunity to work with global-500 companies in your sector
  • Our office is in Antwerp (75% of your colleagues come by bike or train), but results are more important than you being present all the time
  • Work hard, play hard: competitive salary and insurance benefits. Give your best and be rewarded for it
  • We gladly support you in the process of constant learning by giving you the opportunity to attend education or training. After all, our growth depends on your growth
  • And last but not least: this is not just a job! You can help shape and create industry 4.0. Expanding the use of smart glasses exponentially will definitely change the way people in the field do their job!

When applying be sure to reference Creativeskills.be in the subject or body of your email.

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