Vice President, Global Brand Management Kipling
bij Kipling in Antwerpen

We are on a mission To live a vibrant and colourful life – go places never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission. Well, you may say: It’s just bags. Yes, that may be true. But sometimes it’s the simple things that make life easier. Exploring the world with curiosity We empower you to go your own way. That’s why we inject all our creativity and out-of-the-box thinking into developing thoughtful designs with a casual coolness. Simply put, we design bags that inspire mobility and lighten your life. Our success story started in ‘87 in the heart of the fashion capital Antwerp (Belgium) with the iconic crinkled nylon bags. Today Kipling’s well-known bags and accessories are available around the world in 436 stores in 80 countries and can be found in more than 7500 shops including the best department-stores, and kipling.com. Kipling is part of VF Corporation one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland®, Dickies®, Eastpak®, Kipling®, icebreaker®, Napapijri® and many more. ​ Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. ​ That’s what we want for everyone​ who joins us at VF. And frankly, that’s what it takes to thrive here too.

symbol_online-marketing.svg
  • Antwerpen
  • Werkplek: flexibel
  • Ervaringsniveau: senior

VF is looking for an exceptional VP/Global Brand Management to join our Global Packs Organization. 

Let’s Talk about the Role
We’re looking for a Senior leader to shape and activate the Kipling Brand globally at the pace of the consumer and accelerating digital landscape. We’re looking for a talented leader who will champion innovative thinking, collaboration, and partnership. The profile we’re looking for will be an experienced, empowering mentor that contributes to positive team culture and builds opportunities for team and individual development, recognition, and reward. 

Purpose of the role is to develop and activate brand building strategies – from a product design, product development, merchandising and marketing standpoint - intended to build and deepen Kipling’s relationship with consumers though the offering across product and experiences. 

This role will be responsible for the strategic direction and the activation of our brand partnering closely with the EMEA, APAC and AMERICAS organizations, informing seasonal brand priorities, campaign plans and journeys to deliver results across the marketing funnel, while powering up a daily brand experience across brand ecosystem in partnership with channel leaders. 

The role will be part of the Global Packs Management Team and will work closely with the Regional Commercial Teams to drive the product and marketing agenda across the Regions.

How You Will Make a Difference

•    Partner with Global Packs President, Regional and Brand leadership to develop long term and short term brand and commercial strategies ensuring alignment with global vision and positioning for Brand. 
•    Lead establishment of the brand building strategies across all channels, geographies and ensure that the organization understands the value that the brand delivers to build consumer base and drive revenue.
•    Build and Maintain Brand Toolbox (Consumer Target, DNA, Creative Vision, Product Architecture, Marketing Strategy, Purpose & Sustainability).
•    Establish, manage, and drive a culture of creativity and effective brand management aimed at positioning the brand as a recognized leader in global packs.
•    Create aligned global category merchandising and product goals and strategies to deliver the financial targets (Revenue, GM, Operating Profit) and drive brand demand.
•    Lead interdepartmental, global product development process to ensure effective execution of creation and messaging of differentiated product aligned with brand positioning and Innovation pipeline.
•    Own Segmentation and Development calendar; Partner with regional leads to review and uphold the brands IMS.
•    Conduct ongoing review of product line and architecture to ensure the brand and portfolio are optimally managed and achieve financial metrics.
•    Collaborate with brand leads to identify and leverage synergies in product development and marketing functions.
•    Support Marketing leads on annual and on-going creative and strategic marketing plans; review campaign concepts to ensure alignment with brand vision and positioning.
•    Oversee Brand Investment strategy.
•    Lead COE initiative – Product Architecture, Sustainability.
•    Lead a team of 7 direct reports.

Skills for Success
•    Bachelor's degree or higher or Combination of relevant education, experience, and training.
•    8-10+ Years of experience in Brand Management, Product Management and/or Marketing, deep understanding of global consumers, marketplace trends and Digital platforms.
•    Global perspective/experience. Consumer Connection, Brand Planning, Brand Strategy.
•    Proven ability to collaborate, to build, develop and inspire teams.
•    Proven ability to drive and deliver results.
•    Creativity, Inspiration, and familiarity within the category we represent, fashion, design, and emerging consumer landscape. Digital First mindset, Global Product Management Knowledge.
•    Ability to facilitate organizational change across multiple countries in services of challenging global objectives.
•    Ability to manage a team and/or deliver results within a highly matrixed environment.


Other Requirements:  
•    Travel up to 30% to 50%.  
•    Proficiency in English (reading, writing, speaking) is required.

What’s in it For You 

We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package.


•    A supportive feedback-based culture where respect and integrity guide us in what we do
•    An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
•    Be part of an iconic lifestyle brand in a multi brand, multi countries organization
•    On site gym offering health and well-being initiatives
•    A discount card with 50% on all VF brands
•    Break out areas offering complimentary hot drinks

Vermeld Creativeskills.be als referentie bij je sollicitatie in het subject of je begeleidende brief.

of deel via 
Log in of registreer om afstand te berekenen.

Meer vacatures bij Kipling

Intern, Design Kipling Global bij Kipling in Antwerpen

Kipling Global is looking for an exceptional Design Intern to join our Design team based in Antwerp, Belgium. This is a 6-month contract. We’re a global bag and accessories brand on a mission to lighten your day and empower you to live your best life …

symbol_newsletter2

Ontvang wekelijks de allerlaatste vacatures per e-mail