Vlerick Business School is a leading, international business school with campuses in Brussels, Ghent, and Leuven.
Gent, Brussel or Leuven
Werkplek: flexibel
Ervaringsniveau: senior
Do you have a strong background in marketing? Are you results-driven and ready to lead a dynamic team in a collaborative environment? Are you excited about shaping the marketing strategy for Vlerick Business School and driving overall success? Let’s talk!
HEAD OF MARKETING
Vlerick Business School is an innovative, top-ranked and sustainable international business school in the heart of Europe. Our purpose is to transform people for a better world! We want being at Vlerick to be a transformative experience where you discover the knowledge, mindset and confidence you need to take your next leap – and become the entrepreneurial leader our world needs.
Vlerick is a school, but it is run as a company, aligned with the high standards we foster in our different activities. We are looking for an enthusiastic and driven Head of Marketing. In this role you will be responsible for mapping out the marketing strategy and implementing this strategy with an enthusiastic ca. 10-person team.
Your mission
Formulate and develop a marketing strategy for Vlerick Business School, ensuring alignment with the overall organizational strategy & ambitions.
Collect and analyse customer, market, and competitor data to guide the marketing strategy and plans.
Work in close collaboration with the Marketing Unit Managers in defining and implementing the unit's marketing strategy & plans, ensuring it aligns with the overall marketing strategy.
Take full responsibility for setting and following up on the total marketing budget, aligning with Marketing Unit Managers.
Oversee our external partners, including branding and advertising agencies and suppliers.
Ensure comprehensive reporting, measurement, and evaluation of marketing activities and report on key marketing metrics.
Oversee the full brand positioning and awareness creation efforts, ensuring a strong and consistent brand presence.
Manage and mentor a team of marketing experts, fostering a collaborative and high-performance culture. Lead the team through a transition to a more centralized structure, fostering adaptability and resilience in a dynamic environment.
Stay on top of marketing trends and technical evolutions to ensure the marketing strategies and tools are up-to-date and effective.
Foster a collaborative approach to marketing, ensuring integration with business units to avoid silo mentality and promote cohesive marketing efforts across the organization.
Be project leader on defined key marketing projects in the school.
Report directly to the General Director
You
Have proven 10+ years of experience in a marketing manager role, preferably within an educational or services environment.
Have strong leadership and people management skills, with the ability to inspire and motivate a team.
Have excellent strategic thinking and planning abilities, with a track record of developing and implementing successful digital marketing strategies.
Have strong analytical skills, with the ability to interpret data and make data-driven decisions.
Have excellent communication and interpersonal skills, with the ability to collaborate effectively with various stakeholders.
Are driven and goal-oriented and have strong planning & execution skills.
Have an excellent written and verbal knowledge of English.
Are flexible to work on our three campuses (Ghent, Brussels & Leuven), in combination with your home office.
#ProudtobeVlerick
Autonomy and responsibility in a challenging work environment.
A dynamic, open, and international company culture.
Opportunities for professional and personal growth, incl. a training budget & a LinkedIn Learning account.
A team of enthusiastic, driven colleagues, passionate about learning.
A to Z responsibility for innovative projects, backed up by the leadership of the school.
Building up partnerships within and outside the organisation.
Flexibility: 30+ holiday days, working from home, a flexible benefits system, etc.
Meal vouchers, a hospitalisation insurance, a group insurance and a mobility budget are also part of your package.
Last but not least, you’ll have a real impact and inspire people to live, learn and leap!
At Vlerick, openness to the world is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn at. So, no matter who you are, where you come from, or what your dreams are, we are looking forward to receiving your application.
Take the leap
If you think you meet these criteria, please apply with your resume and motivation letter via our website. Happy to give you more information on the job content: [email protected] or [email protected] .
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Word jij de nieuwe Head of Marketing bij Vlerick Business School?
