Digital Marketing Specialist
bij Tosca in Aartselaar

Check out Tosca! We are revolutionizing the supply chain through sustainable solutions that protect perishable goods while serving planet Earth. Our vision is to help realize a future where all one-way packaging is converted to reusable containers.

  • Aartselaar
  • Werkplek: flexibel
  • Ervaringsniveau: medior

Looking for that special employer, where you can use your marketing skills to develop and empower our brand and business?

We are early enough in our EMEA Marketing activities’ footprint, that you can have a major impact, but also well-established so the right resources and support are there for you to be successful.

Our fun, nimble, multi-faceted, and growing team of experienced marketers has an immediate need for a motivated and experienced Digital Marketing Specialist to join the EMEA Marketing Team.

In this role, you will be responsible for helping grow our business and build our brand by working closely with the Marketing Managers on all facets of Digital Marketing for EMEA.

The best person for the job works comfortably in a fast-paced, roll-up-your-sleeves environment, adapts well to changing priorities, and is interested in tackling new challenges and constantly striving for better results that drive our business. They love technology and digital innovation and have a wide interest in the different digital marketing channels.

This role is based in AartselaarBelgium and will report to the Director of Marketing and Communications – EMEA.

Key responsibilities

  • Involvement in the development, execution and optimization of EMEA Digital assets (advertising, website, marketing automation) in collaboration with the Marketing Managers.
  • Own the EU part of the website and optimize technical aspects, UX and conversion, in collaboration with the Global Digital Marketing Manager.
  • Develop and implement the marketing automation process for EMEA :
  1. Support Marketing Managers with Hubspot Campaign development (including email design, creation of workflows and landing pages, lead scoring, CRM linkage, …).
  2. Participate in defining the customer journey and appropriate touch points to provide relevant content throughout their journey, to drive increase in leads and conversion.
  • Implementation and optimization of the European LinkedIn paid advertising programs. Responsibility for the paid LI platform – execution of campaigns and tracking of results.
  • Implement and analyze Search Engine Optimization to increase conversions from the site to support lead generation (in coordination with the Content Marketing Manager).
  • Own the technical implementation and optimization of Google paid search.
  • Evaluate the need for external support for optimal results.
  • Responsible for evaluating digital assets and channels to understand performance and ways to improve results.
  • Drive brand awareness and business growth across key markets in EMEA.
  • Monitor trends in marketing and incorporate innovation within Tosca’s marketing.

Your profile

  • Bachelor’s or Master’s degree in marketing, multimedia, IT, …
  • +5 years’ experience in a Digital Marketing position. B2B and supply chain experience preferred
  • Strong self-initiative with excellent time management, prioritization, and multi-tasking ability. Can move seamlessly between strategic thinking and tactical execution
  • Project Management capabilities
  • Marketing automation software (Hubspot) experience is a plus
  • HTML and CSS experience is a plus
  • SEO and SEA experience
  • LinkedIn advertising experience
  1. Experience working with Google Analytics and/or other analytics platforms is a plus
  2. Creative mind who loves to roll up his/her sleeves to achieve results
  • Ability to build effective working relationships cross-functionally
  • English is a must, any other language is a plus.

Our offer

You will have a permanent contract and a market conform remuneration package in line with your knowledge and experience.

We continuously invest in your personal and professional development through our training & coaching programs.

As part of the global marketing team, you will join a dynamic and fast-growing company that is part of a strong international group. We take pride in our green service and encourage our employees to participate in our growth and help us co-define the path to success.

Teamwork is central and we offer a warm and relaxed atmosphere in our open-space office with regular sport, team and fun activities.

Send us your CV and your letter of motivation in English. We’re looking forward to meeting you!

We value diversity and equal opportunity. Applicants are welcomed on the basis of their individual merits as we do not discriminate on the grounds of age, sex, disability, ethnic or racial origin, religion or belief, or sexual orientation. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us.

External recruitment services/agencies will not be used for this position.

Vermeld als referentie bij je sollicitatie in het subject of je begeleidende brief.

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