Digital Marketer
bij Nimble (formerly Bothrs) in hartje Gent

Spilling the beans

As our Digital Marketer, you will be working closely with our sales team, as well as the strategy and product teams, clients and industry experts to produce & distribute relevant and high-quality content. Here's a quick rundown:

• Co-creating and implementing Nimble’s ABM strategy. Your goal is to maximise effectiveness and efficiency across all channels via strategic content distribution.
• Developing an understanding of key customer needs and competitor insights to support development of future capabilities or client services.
• Maximizing the impact of our micro-events and yearly digital acceleration festival, NimbleFest.
• Refining our buyer journeys and tactical marketing plan to support our inbound marketing efforts.
• Based on the marketing goals, setting up advertising campaigns (SEO, SEA, LinkedIn Ads, PR articles) and warm-up and activation plays (such as micro-events and podcasts).
• Always testing and developing new tactics with the sales & marketing team to further diversify our marketing approach: A/B testing, optimising CPA, new experiments and tactics.
• Defining and implementing flows regarding lead nurturing campaigns, warm-up or activation plays, email sequences, and lead scoring (in Hubspot).
• Reflecting on campaigns through weekly and monthly reporting and KPI dashboards, and sharing them with the team.

Are you that somebody?

Ideally, we're looking for a digital-first marketer with 3+ years of work experience. Either way, you're passionate about technology and trends in the digital landscape, always staying current with the latest developments. If you’re unsure about any other qualifications, here are some skills that will help you land the job:

• You excel at writing and interviewing, crafting compelling stories and uncovering insights. And you also have a sharp sense of humour.
• You're naturally curious and quick to master new topics, eager to dive into unfamiliar subjects (e.g. through content consumption or interviews with experts).
• You have the ability to ensure a premium look and feel, while aligning with our brand's identity.
• You understand what it takes to bring in high-ticket B2B enterprise sales; you have a strong sense of what the buying journey looks like, as well as how demand generation works.
• You understand how to implement ABM as part of your go-to-market strategy based on our current ICP.
• You know your way around a CRM, preferably Hubspot. You can set up workflows, enrich data, score leads, and create KPI dashboards.
• You like to work pragmatic and hands-on, you're creative, and you love to experiment. You're analytical and prefer to make decisions based on data rather than hunches.
• You know what conversion-focused, persuasive copywriting looks like, as well as how content maps to the buying journey.
• You're capable of managing a temporary team of people around a project and managing the success of the various marketing campaigns.
• Experience in sales and business development is a plus.
• You’re fluent in English and in Dutch.

Vermeld Creativeskills.be als referentie bij je sollicitatie in het subject of je begeleidende brief.

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