To live a vibrant and colourful life – go places never been before.
Dare to live the life we’ve always wanted. That’s our mission.
Well, you may say: It’s just bags.
Yes, that may be true. But sometimes it’s the simple things that make life easier.
Are you a creative soul with a digitaltechnical background and skilled in planning? Then you are the right candidate to bring Kipling.com to the next level. Kipling: Live.Light
Our success story started in ‘87 in the heart of the fashion capital Antwerp (Belgium) with the iconic crinkled nylon bags. Today Kipling’s well-known bags and accessories are available around the world in 436 stores in 80 countries and can be found in more than 7500 shops including the best department-stores, and kipling.com.
We are on a mission, to live a vibrant and colorful life to go places you never been before. We lighten your step, powering your curiosity, to go your own way. That’s why we inject all our creativity and out-of-the-box thinking into developing thoughtful designs with a casual coolness. Simply put, we design bags that inspire mobility and lighten your life. At Kipling our culture is driven by 4 values. We are determined. We are inclusive. We are expressive and Fun.
Kipling is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands.
Let’s talk about the role!
Kipling is looking for an outstanding FRONT END & CREATIVE WEBMASTER to join our Digital Marketing team in Antwerp, Belgium. You will advise, lead, plan and execute our digital communication to improve and elevate story building on kipling.com
As part of the Digital Marketing team you will support us in the following projects:
Advising Global teams on EMEA content needs
Adapting Global content to EMEA needs
Uploading and implementing digital content across our EMEA focus countries.
Designing and adapting EMEA specific online content for homepage and landing pages in line with brand guidelines
Update and maintain the hygiene pages & category pages on our CMS platform (Amplience).
Follow marketing calendar / timelines
Secure the best SEO implementation
Develop story telling together with the Ecommerce team for our iconic products
Bring stories creating emotional stopping power based on functionality and style elevation
Build inspirational pages to attract Millennials
Help our CRM marketeer on online leads gathering / onsite CRM driven programs to create active inflow / traffic
Make mock-up’s and wireframes to visualise ideas
Brief and align with our SEO and translation agency
Support in optimising the organic traffic to Kipling.com
Elevate UX / UI
Understand Google Analytics insights and adapt content to best practices
Paid campaign support
Support creation of digital assets for Kipling.com paid campaigns
Support Pan EU marketing activities (QVC, Zalando, Amazon, Bol.COM, …) on content needs
What profile are we looking for?
Min 5 years of experience as a web/front-end developer
You are creative
You like variety and challenge
You understand industry best practices related to web design and development
You stay up to date with current trends and developments within the digital marketing field
Knowledge of MS Office and Adobe suit (Photoshop, Illustrator, InDesign, Premiere, After Effects)
Experience with Content Management Systems such as WordPress, Amplience (or similar)
Responsive/adaptive design experience
Mobile first mindset
Ability to understand how coding practices affect speed and functionality of a site
Comfortably handle change requests and provide quick and efficient solutions
Good attention to detail
Ability to build strong work relationships
Ability to work proactively and take responsibility
UX/ UI experience
Superb knowledge of SEO and GA (CVR, Bouncerate, page speed)
Planning and organisational skills (seasonal calendar)
Fluent in English, other European language is an advantage (French, German, Spanish, Italian)
What’s in it for you?
Because it’s not just our products which set us apart from others. It’s our people and we believe they deserve to be nurtured and looked after. That’s why we offer the following:
An amazing team, where teamwork is the key to success
Become a member of Digiland, where digital marketing and ecommerce meet each other
A deep dive into the world of casual fashion
An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together
On site gym offering health and wellbeing initiatives
Nice to have:
Knowledge of Magento is a plus
Knowledge of an email marketing software is a plus (Salesforce)
If you liked what you have read and want to join our team then we would be keen to hear from you!
When applying be sure to reference Creativeskills.be in the subject or body of your email.
or share with
Are you the new Front End & Creative Webmaster at Kipling?
Creativeskills.be is een job platform gericht op creatieve professionals die een brede waaier van disciplines overspannen zoals productontwikkeling, industrieel design, architectuur, grafisch design, fashion design, interieurvormgeving, 3D design, web design, meubelontwerp, fotografie,...