Front End & Creative Webmaster
at Kipling in Antwerpen

To live a vibrant and colourful life – go places never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission. Well, you may say: It’s just bags. Yes, that may be true. But sometimes it’s the simple things that make life easier.

  • Antwerpen
  • Werkplek: kantoorjob
  • Ervaringsniveau: senior

Are you a creative soul with a digital technical background and skilled in planning?   Then you are the right candidate to bring to the next level. Kipling: Live.Light

Our success story started in ‘87 in the heart of the fashion capital Antwerp (Belgium) with the iconic crinkled nylon bags. Today Kipling’s well-known bags and accessories are available around the world in 436 stores in 80 countries and can be found in more than 7500 shops including the best department-stores, and

We are on a mission, to live a vibrant and colorful life to go places you never been before. We lighten your step, powering your curiosity, to go your own way. That’s why we inject all our creativity and out-of-the-box thinking into developing thoughtful designs with a casual coolness. Simply put, we design bags that inspire mobility and lighten your life. At Kipling our culture is driven by 4 values. We are determined. We are inclusive. We are expressive and Fun.

Kipling is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands.

Let’s talk about the role!    

Kipling is looking for an outstanding FRONT END & CREATIVE WEBMASTER to join our Digital Marketing team in Antwerp, Belgium.  You will advise, lead, plan and execute our digital communication to improve and elevate story building on

As part of the Digital Marketing team you will support us in the following projects:

  • Advising Global teams on EMEA content needs
  • Adapting Global content to EMEA needs
  • Uploading and implementing digital content across our EMEA focus countries.
  • Designing and adapting EMEA specific online content for homepage and landing pages in line with brand guidelines
  • Update and maintain the hygiene pages & category pages on our CMS platform (Amplience).
  • Follow marketing calendar / timelines
  • Secure the best SEO implementation


  • Develop story telling together with the Ecommerce team for our iconic products
  • Bring stories creating emotional stopping power based on functionality and style elevation
  • Build inspirational pages to attract Millennials
  • Help our CRM marketeer on online leads gathering / onsite CRM driven programs to create active inflow / traffic
  • Make mock-up’s and wireframes to visualise ideas
  • Brief and align with our SEO and translation agency


  • Support in optimising the organic traffic to
  • Elevate UX / UI
  • Understand Google Analytics insights and adapt content to best practices

Paid campaign support

  • Support creation of digital assets for paid campaigns
  • Support Pan EU marketing activities (QVC, Zalando, Amazon, Bol.COM, …) on content needs

What profile are we looking for?

  • Min 5 years of experience as a web/front-end developer
  • You are creative
  • You like variety and challenge
  • You understand industry best practices related to web design and development
  • You stay up to date with current trends and developments within the digital marketing field
  • Good knowledge of HMTL5, CSS3, basic knowledge of Javascript
  • Knowledge of MS Office and Adobe suit (Photoshop, Illustrator, InDesign, Premiere, After Effects)
  • Experience with Content Management Systems such as WordPress, Amplience (or similar)
  • Responsive/adaptive design experience
  • Mobile first mindset
  • Ability to understand how coding practices affect speed and functionality of a site
  • Comfortably handle change requests and provide quick and efficient solutions
  • Good attention to detail
  • Ability to build strong work relationships
  • Ability to work proactively and take responsibility
  • UX/ UI experience
  • Superb knowledge of SEO and GA (CVR, Bouncerate, page speed)
  • Planning and organisational skills (seasonal calendar)
  • Fluent in English, other European language is an advantage (French, German, Spanish, Italian)

What’s in it for you?  

Because it’s not just our products which set us apart from others. It’s our people and we believe they deserve to be nurtured and looked after. That’s why we offer the following: 

  • An amazing team, where teamwork is the key to success
  • Become a member of Digiland, where digital marketing and ecommerce meet each other
  • A deep dive into the world of casual fashion
  • An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together 
  • On site gym offering health and wellbeing initiatives

Nice to have:

  • Knowledge of Magento is a plus
  • Knowledge of an email marketing software is a plus (Salesforce)

If you liked what you have read and want to join our team then we would be keen to hear from you!

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