Product & Content Marketer
at TenForce in Leuven

TenForce is a dynamic company with a very specific mission: deliver cutting-edge software products and projects in a pragmatic way. We operate in a market that evolves more quickly each year and that becomes technically more complex. We build software based on innovative technology that we master, bringing true value for our customers. Thanks to: - our expertise in Linked Data, Big Data and Semantic Technology - our own products for regulatory compliance (pmOperation and pmSiteInspections) and our own product for comprehensive project management (pmProjectTeam) - our scrum experience We have great references like Solvay, Lanxess, Belgacom, Tereos-Syral, Securex, Wolters Kluwer, Eandis, Telenet, Vlaamse Overheid and the European Commission. TenForce proves that a company with a real vision can realize its ambition thanks to talented people. People with a passion for software technology who know that the knowledge they have today will be outdated tomorrow.

  • Leuven
  • Werkplek: flexibel
  • Ervaringsniveau: medior

To join our growth journey, we are looking for a content marketing specialist with a passion for software products, technology, and experience in writing for a B2B audience. 

Product and content marketing specialist? It means that you will be hands-on responsible of two primary areas: 

  • Create top-funnel content that supports our lead generation efforts, educates, and drives our prospects to our website: blog posts, whitepapers, copy for social media updates and paid ads, etc. 
  • Create bottom-funnel content to advance our prospects through the sales cycle: product descriptions for the website, product data sheets, customer case studies, sales decks, etc. 

In this position you will, to a large extent, shape the TenForce story for the rest of the world. As a reliable source for our community your engaging stories, novel viewpoints and highquality communications will connect prospects, customers, experts, partners, and TenForce employees. 

Main activities

  • Partner with product management, UX design, marketing, sales, customers, and other teams to plan, produce and publish compelling content: case studies, product content, newsletters, blog articles, infographics, presentations etc. 
  • Scan and repurpose field related (SHEQ, ORM, Industry 4.0, regulatory compliance, …) content: standards, guidelines, procedures, methodologies, … 
  • Conceptualize and write content, product copy and headlines for the TenForce paid ads campaigns (LinkedIn and Google Ads). 
  • Conceptualize, write and repurpose content to drive traffic using the TenForce social media channels (mainly LinkedIn, but also Facebook and Instagram for company updates). 
  • Incorporate learnings from analytics data into the development of content to drive targeted traffic and improve results. 
  • Publish, manage and maintain content using CMS tools like Wordpress and Hubspot. 
  • Work with external partners for content, pictures, video, …  
  • Define and implement a content management strategy that allows to create content in a collaborative way, manage versions, publish efficiently, and enable content reuse. 

Who are we looking for?

  • You have 1-3 years experience in a similar product marketing, content marketing/content production role, ideally for an international B2B audience. 
  • You have a portfolio of blogs, posts, messages, online brochures, … 
  • Bachelor’s degree 
  • Fluent in English (writing & speaking). 
  • Marketing oriented mind. 
  • Analytical, data, research oriented. 
  • Able to transform customer input, project management experiences, product management plans, industry expertise, etc. into attractive stories. 
  • Up to date with the evolving best practices for growth-driven content marketing, blogging and social media. 
  • Able to balance speed, quality and effectiveness; and cut corners in a smart way. 
  • (On your way to become an) expert in SHEQ, ORM, Industry 4.0, regulatory compliance, … and technology in these domains. 

What’s in it for you?

You become part of an international multicultural team that loves solving challenges through an unconventional and pragmatic approach, but doesn’t tolerate breaking the boundaries of trust, mutual respect, diversity, inclusion and team-player spirit. 

  • Our main office is based in lovely Leuven, 1 minute away from the train station and close to lively student community, but you can work 100% remotely for the foreseeable future. 
  • Excellent pay & coffee. 
  • Boardgames and gaming evenings, team BBQs (hosted digitally or from a safe distance for now). 

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