Digital Content Manager
at Classified Cycling in Turnhout

Classified Cycling are the Belgian cycling company behind the innovative POWERSHIFT technology, replacing the functionality of the front derailleur. POWERSHIFT is incorporated in the rear hub and enables you to change gear instantaneously, under full load, with uncompromised ratio coverage and gear steps. Classified’s innovative products are engineered and produced in Belgium. Classified have also developed their own world class carbon wheelsets, specifically designed to complement the POWERSHIFT hub. Classified’s product range is available from selected bicycle manufacturers, through a network of certified dealers and via the online shop. Classified’s mission is to improve rider experience through innovation.

  • Turnhout
  • Werkplek: flexibel
  • Ervaringsniveau: medior

As Digital Content Manager you will be responsible for planning, creating, designing and posting creative content on all social media channels. You will manage the online voice of Classified and engage with consumers on a daily basis to further grow brand awareness within the online community. You will manage the performance of each channel, set up and monitor paid advertising.

Key responsibilities and outputs

  • Develop a content plan
  • Design top-notch graphic content for different social media channels
  • Shoot, create and edit engaging content & storylines yourself (photo, video, animations)
  • Edit photo & video content and test graphic elements on different devices
  • Ensure that all the graphic elements are consistent in terms of style, colors, and message
  • Write copy for social media posts & newsletters
  • Develop fresh concepts based on briefs, current social media trends and top topicals
  • Schedule and post social media content on all different social media channels
  • Set-up social & digital advertising. Monitor the Key Performance Indicators
  • Join the event team at external events to create content

Your profile

  • You are a social media wizzard, knowing all the ins and outs of all different social media channels, social media trends and you are an expert in social best practice across all platforms
  • You have hands-on experience in social media management
  • You are creative and pay attention to detail
  • You are excellent in making content yourself
  • You have content creating/editing skills and you are proficient to work with graphics editing software such as Adobe Illustrator, Photoshop and video editing software
  • You have a good understanding of how the social tools available can shape, facilitate and evolve the messages created
  • You have excellent copywriting skills
  • You know how to work with Mailchimp or you are willing learn
  • Affinity with cycling is a must, as you will engage with cyclists on a daily basis
  • You have a customer centric mindset and approach. You are an outstanding communicator
  • You are fluent in Dutch and English and have good writing skills
  • You have a hands-on mentality and can work independently
  • You are able to analyse digital KPI’s and recommend improvements
  • You have affinity with technological products
  • You have a driver’s license

Personal characteristics

  • You are a team player and are empathic
  • You are keen on taking up the challenge to bring a new product to the market
  • You have a problem-solving approach and you enjoy a scale up mentality
  • You are positive, thorough, accurate, result-oriented and have an eye for detail and quality
  • You are organised and well documented

What do we offer? 

  • A challenging position in a young, dynamic, company in a highly evolving market
  • Being able to work on a product that will revolutionize the sports bicycle industry
  • A professional team of highly motivated people in a flexible environment
  • A flat organization with a start-up culture and essential communication lines
  • Competitive working conditions and compensation

 We are looking for a permanent team member: we invest in our collaborators and wish to establish a long-term relationship.

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