Senior Manager, Brand Creative & Strategy
at Eastpak in Antwerp

As a global lifestyle brand, Eastpak® builds high-quality bags, luggage and travel items that offer innovative solutions for urban mobility. The inventor of wheeled luggage? Yes, that was the Eastpak® brand. The high-quality, high-style packs of the Eastpak® brand were first created nearly 40 years ago by Eastern Canvas Products, Inc., a manufacturer of duffel bags, backpacks and safety equipment for the U.S. Army. Today, the Eastpak® brand infuses style and innovation into its street-smart backpacks, convenient shoulder bags and ingenious travel inventions, such as the creation of wheeled luggage, making it easy to move across town or across the world. Eastpak® is part of VF Corporation one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland®, Dickies®, Eastpak®, Kipling®, icebreaker®, Napapijri® and many more. ​ Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. ​ That’s what we want for everyone​ who joins us at VF. And frankly, that’s what it takes to thrive here too.

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  • Antwerp
  • Workspace: flexible
  • Experience: mid-level

Eastpak Global is looking for an exceptional Senior Brand Creative & Strategy Manager to join our Brand Marketing team based in Antwerp, Belgium, to support continued growth for our Global Eastpak and JanSport EMEA businesses.

At Eastpak, we’re Built to Resist whatever life throws at us, as we express ourselves as individuals and inspire positive resistance. Since we started our journey half a century ago, we’ve refined our classic bag designs and continue to innovate and collaborate with some of the world’s leading creatives. We’re committed to making durable designs that stand the test of time, as we foster a more sustainable way of living. Our Eastpak culture is defined by empowerment, Responsibility, Creativity, Collaboration and Positive Resistance.

Eastpak is Built to Resist, are you?

Let’s talk about the role!     

As Senior Brand Creative & Strategy Manager you will be responsible for leading the creative vision and tone of voice for Eastpak, the world’s leading backpack and luggage brand, developing and steering the global brand strategic direction into engaging and compelling consumer facing campaigns that inspire and connect with our global audience.

A brave and visionary leader in the Brand Marketing team, and working very closely with the Eastpak Product and Digital teams you will use your creative eye to develop the Eastpak global brand identity and campaigns to support the continued growth of the brand and introduce seasonal collections, key initiatives and special projects (for example our world famous collaborations) to our global communities in both physical and digital spaces.

You will also be responsible for translating the Global JanSport creative direction to the EMEA markets, helping to continue to build better brand connections, awareness and growth. Your creative vision should influence the Global brand strategy for both brands and develop key brand initiatives into compelling briefs that will drive our external creative agencies to deliver eye-catching, scroll-stopping campaigns.


How You Will Make a Difference

  • Drive and evolve the Eastpak (Global) and Jansport (EMEA) creative visions
  • Develop the two brands key strategic response for engaging and compelling creative outputs
  • Building relationships with the world’s leading creative agencies and collaboration partners to continually drive fresh outcomes to creative briefs
  • Leading an informed and motivated brand marketing team to deliver the seasonal brand activation calendar.
  • Collaborating with all departments and teams to define the brand strategies and find innovative and creative solutions
  • Continually improving the creative responses to a very busy brand calendar of launches and special projects.

Skills for Success

You should be a self-starter with a very curious mind, creative energy and strong eye for detail , combined with:

  • The ability to lead and develop a strong and exciting global team
  • Experience in developing marketing strategies and campaign creation
  • The capability to turn your creative vision into inspiring briefs for others to take to the next level
  • An expertise in influencing stakeholders and external partners of your creative vision
  • A keen interest in the latest creative and digital trends.

A formal education and subsequent University Bachelor or Master’s degree in marketing or creative arts are nice to have, but we are most interested in your total experience and professional achievements.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization
  • On site gym offering health and well-being initiatives
  • A discount card with 50% on all VF brands

When applying be sure to reference Creativeskills.be in the subject or body of your email.

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