Maasmechelen Village is one of the Collection of The Bicester Village Shopping Collection Villages by Value Retail. Founded in 1992, Value Retail is the creator and operator of The Bicester Village Shopping Collection, a unique concept in outlet shopping. As developer and operator of the The Bicester Village Shopping Collection destinations, Value Retail is the only company to specialise exclusively in the development and operation of luxury outlet shopping destinations. Home to 1,000 outlet boutiques of the world’s leading fashion and lifestyle brands, the Collection offers an unrivalled luxury outlet shopping experience for discerning shoppers in what have become tourist destinations in their own right.
The Content Manager is to develop and leverage the editorial calendar based on the Village Activation Calendar, working alongside the communications team in the daily management of all Marketing activities, initiatives and integrated content creation & developments, as well as the strategic implementation of the content in the relevant channels (on/off, integrated and in all guest journey’s touch points), ensuring that The Bicester Village tone of voice, USP and values are always represented.
Ensure the development of innovative content for all channels to maximise sales and traffic in the Village through:
Leverage and enhance the fashion and lifestyle credentials of the Village applying relevant storytelling and editorial contents
Working closely with other departments such as the Retail, Hospitality and Leasing teams to develop and execute innovative relevant content
Guaranteeing the consistency of all marketing and communications activities to ensure correct relevancy and representation for each target audience and nationalities.
Directly supporting the Communications Manager and the Marketing Director by:
Defining and co-ordinating the local and national Marketing and Communications content strategy
Working closely with the Guest Knowledge Manager, provide Management with regular analysis of the market trends and evolution of consumer behaviour and content’s relevancy
Create relevant and consistent messaging per target audience
Define a Marketing and Communications content plan, as well as setting the storytelling, according to the analysis and strategy already established
Defining Marketing and Communications content objectives and KPI’s and evaluating necessary financial means to achieve them
Supervising all content making sure there is content consistency and storytelling:
Press, Advertising, and Public Relations
Direct Marketing/Database Marketing
Brand Direct Marketing
Tourism Marketing and B2B contents
Corporate and Target Group Marketing
Background and skills
To be educated to degree level in Marketing, Journalism, or Business studies qualification.
Proven experience in a similar role, e.g. agency environment, or publishing world - ideally with experience of retail-marketing and brand building, fashion & lifestyle, destination marketing and digital savvy/expert
Experience in advertising, editors role, press, PR, and media
In-depth knowledge of and affinity for luxury, fashion and lifestyle products/positioning
Solid understanding of fashion and lifestyle, and retail marketing (contents and storytelling)
Extensive experience in a marketing management position
Excellent oral and written communication skills at all levels
Excellent attention to details and sense of aesthetic
Strong leadership and management skills
Very well organised and structured, yet creative
Creative skills and good understanding of design and trends
Good budget management skills
Knowledge of principles and processes for providing customer and personal services
Fluent in Dutch and English French is a plus
Excellent strategic, organizational and advocacy skills
Ability to work individually and proactively as part of a global team
Ability to multi-task and prioritize large volumes of work
Ability to execute
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