Before the Wave (f.k.a. Studio Peter Van Riet) is an Antwerp based creative and strategic design studio. We work together with local and international clients to discover new opportunities for a connected and fast-changing world and to design meaningful products, services, digital experiences and go-to-market strategies. We combine strategy, creativity and design thinking to inspire, come up with innovative ideas, design and develop new concepts, develop and roll-out business models and go-to-market strategies. Our projects range from baby strollers to furniture, sport experiences, probiotic cosmetics and banking apps.